Social Media Optimization, Before You Kill Yourself
Social media optimization — what a mouthful! Some have already started wondering whether social media optimization (SMO) will become a "separate" Internet marketing model, separate from paid search and from SEO, and they may very well be onto something.
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Social Media Marketing: Mashup of Old and New
In the past few months, two new buzz phrases hit the radar of most SEOs: social media optimization and social media marketing. Already there is a somewhat informal list of rules that apply to this new approach to marketing your web site. But how much of it is new, and how much is really old school? Keep reading to find out.
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