Case Study: Six Sigma Methodology for SEO

In the previous article in this three-part series, you learned the details involved in forming a Six Sigma team and were introduced to the various tools and guidelines involved in going through the DMAIC Six Sigma methods. In this last part, you will see everything in action through a complete case study.
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Introducing Six Sigma Methodology for SEO

Six Sigma is a principle of quality improvement, business management strategy, originally developed by Motorola, Inc. and popularly implemented by the manufacturing industry (e.g. in the electronics and automobile sectors). It provides a standard method of defining/analyzing a problem and then coming up with improvement plans, all the way down to monitoring and assessing the results. As you’ll soon see, it can also be applied to SEO.
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