Improve Your Conversion Ratio and SERPs with Images and a Blog

There are two things that every online business is looking for: the highest possible conversion ratio and a top ranking on every applicable search engine results page (SERP). These components go hand in hand because a high SERP ranking will push more traffic to your page, which in turn gives you the opportunity to increase your conversion ratio and profit margin.

This concept is rather simple, but the execution can cause many businesses to falter. After all, this is no longer the early days of the Internet when you could use unsophisticated practices to raise your SERP ranking. Instead, you need to use a targeted SEO approach that acknowledges the latest Google algorithm changes. It is also vital to utilize inbound marketing to get the most out of your marketing budget.

To turn your dream of combining a high SERP ranking with an increased conversion ratio into a reality, you will need to need fully embrace the following tips.

1. Blog on a Regular Basis

If you start a blog, you will be able to maximize inbound marketing and boost your SEO ranking. According to HubSpot, your odds of enjoying a successful ROI from your blog are 13 times higher than other inbound marketing techniques. Additionally, 82 percent of companies that blog daily have experienced an increase in customer acquisition.

Business blogging stats

In other words, maintaining a blog should definitely be an integral piece of your marketing and SEO strategies. Always remember that driving more qualified leads to your website should be your ultimate goal because this will result in a better conversion ratio. By posting high quality, relevant blog entries, you can more easily attract the attention of qualified prospects.

2. Use Images and Logos to Your Advantage

Studies have proven that there is a strong link between recognizable brand imagery and sales, which makes it critical for every business to place a big emphasis on logo design. When creating a logo that will define your company, it is necessary to ensure that the image is eye-catching, unique and memorable. This logo should then be proudly displayed on your website and social media pages, along with having a spot on all of your packaging materials.

The other images that you use online will also play a major role in your bounce rate. In fact, the caption that you put underneath each header image on your blog will receive a 300 percent higher engagement rate than the rest of each entry. With this in mind, you must choose imagery that is interesting enough to make people take in the associated caption.

If you do this successfully, consumers will be more likely to stick around long enough to make a purchase. As an added bonus, the title and caption of each image offers yet another place to harness the power of SEO in order to boost your SERP ranking.

3. Widgets Can Boost Sales

Now that your images, logo and blog are pushing more traffic to your site, how do you take advantage of the influx of prospects? It is helpful to be aware that positive reviews have an impact on 90 percent of the consumers who read them. In other words, if you can get positive reviews in front of your website visitors, you should naturally experience a noticeable boost in your conversion ratio.

But how do you put reviews in front of consumers without getting them to click on a testimonials page? The answer is simple: use a conversion rate optimization widget. This will enable you to put positive reviews on your homepage without having them be the focal point at all times.

Instead, the widget will pop the reviews on top of your other content until the visitor minimizes them. This is effective because consumers will have easy access to your reviews, which will make them feel more encouraged to commit to a purchasing decision.

The ultimate end goal for employing all of these techniques is to make it easier for people to find your website and buy something during their first visit.

Images, regular blogging and an eye-catching logo will all be beneficial, but make sure that you have the proper conversion tools in place to take advantage of the increased attention that a high SERP rank provides. A review widget is a great place to start, and you should also strongly consider using a responsive, mobile-friendly website design to make your site as accessible to consumers as possible.

How to Improve Your Click Through Rate in Google Organic Search Results

If you’re getting good positions in the search results but not getting the kind of click-through rate you expect for your ranking, keep reading. This article will help you pinpoint why you aren’t getting the results you think you should be, and show you what steps you need to take to fix the problem.
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