Keyword Explorer Launched For SEO Experts
Moz has launched a new tool called Keyword Explorer which is designed to simplify and improve the method of researching keywords for a successful SEO campaign.
Great news for the world of SEO as Moz has launched a new keyword research tool known as Keyword Explorer or KWE. Keywords are the foundation stones that the SEO industry is built upon so it is exciting to have a new comprehensive overview of the best keywords to use to enhance the position of a site in SERPs.
Although there are other keyword services being utilised within the industry, the new offering from Moz is already standing out as a particularly superior style of tool. It contains many unique features such as metrics and advanced functionality which exist to add value to the keyword gathering process whilst saving precious time for SEO consultants.
Spans The Entire Keyword Research Process
Keyword research is one of the most important phases in any SEO campiagn. Explorer has been designed to assist you throughout your entire keyword journey. It begins with the discovery stage of offering keyword ideas and then takes you through various steps such as getting metrics, building a list, keyword filtering and easy prioritisation of keywords you wish to target.
Reliable Volume Score
The inbuilt volume score is one of KWE’s greatest features and goes beyond what Adwords currently reports. By using a volume bucket methodology, Moz receives anonymised clickstream data from around 1 million real searches in the US and then manages to predict the search volume of a particular keyword. This approach provides keyword reports with a 95% accuracy rate. Google’s own keyword planner has attracted much criticism for being inaccurate as it is based on rounded averages.
Opportunity, Importance And Potential Metrics
On top of the typical volume and difficulty metrics that are featured in other keyword tools, KWE also provides information on three other essential pieces of information in keyword metrics – opportunity, importance and potential. ‘Opportunity’ delivers an estimate on the click-through-rate (CTR) of the organic results in search. ‘Importance’ is a variable which allows users to mark how vital a particular keyword is to the strength of their own campaign. The ability to track a combination of all the metrics in order to create a keyword prioritisation list is known as ‘Potential’.
In the past, SEOs relied on the manual recruitment of keywords from a wide variety of sources including Keyword Planner data, Google Suggest and Related Searches. KWE makes all of these available in its tool as well as topic-modelling ideas, keywords from the clickstream data and alternative keywords related to existing ranking pages.
Ease Of Import And Export
KWE is built with SEOs in mind. It realises that people have their own research methods and therefore supports easy import and export functionality. If an SEO consultant already has a keyword list, then they can upload it into Keyword Explorer to obtain metrics. Alternatively power users can use the KWE metrics process but then export the data to Excel if they have specific niche analysis that they want to perform outside of the platform.
Keyword Explorer is currently available as a freemium model – you can execute two free searches per day without logging in, up to five if you have a community account with Moz and unlimited if you hold a Pro Subscriber account.
KWE will give SEOs the edge in gaining an advantage over the competition in SERPs. Make sure you hire an SEO firm who always utilises the best and most innovative tools on the market to ensure incredible results for your brand.
When you are running an online business of any kind – be it a blog, an ecommerce store or just a marketing campaign for a tangible, offline company – you have multiple sources of content distribution at your disposal.
YouTube, blog platforms, Twitter, Facebook… social media has become the way of the future in online business. Failing to properly utilize such a resource will severely damage your online visibility, which is crucial in today’s world. Social media is changing the way we are doing keyword research, produce and market content.
Identifying Weak Areas
When trying to analyze the effectiveness of your content strategy on the web, you should take some time to review and understand what it is you are currently doing right. This will also show you where you need to improve. You can do this through a content audit, which is essentially putting together spreadsheets of all social media campaigns to find where you are lacking.
Once you have taken a fair look at what you have been doing, start looking at how much you are really posting, and the relevance of the content. For example, are you meeting your desired quota for blog posts per week? Are they generating the right response? Are tweets being replied to or retweeted? Have you been communicating with your Facebook fans on a personal level? Are you published a good balance of links, original updates and comments or replies to readers?
If you are clear about what you have and have not been providing, you can improve your social media marketing and so your overall content strategy. These three apps can further help you along the way:
An editorial calendar is a must have item for anyone who is posting online but especially for those who are want to run a multimedia campaign using social sites and methods. It is just too easy to lose track of what you are going to post without one… Not to mention it lessens the quality of your content to fail to plan ahead.
Technically, a spreadsheet works fine to plan posts. But if you want to really take advantage, an app like DivvyHQ can be what you need. It is a scheduling application that allows multiple users, reviewers and help in better targeting your posts.
They have plans from $25 to $195 a month, as well as custom pricing for larger companies of more than 20 people and a 30-day free trial. They even have in-person or online training for implementing social media strategies.
This platform works by putting together a report on what your audience is searching, reading and otherwise showing interest in at every stage of the content creation process. This allows you to better target your own campaign and post writing, as well as provides a direction for links and status updates.
Skyword works by making sure your SEO, usability and content quality guidelines are being taken serious.
What makes it different from a basic SEO app is that it actually was created to factor the data into the writing process itself. Currently, it is in the beta stage and so asking only for feedback from those that choose to use it. It is free to create an account.
A simplification app for content creators and managers, this works by creating a “site map” that involves all media content you have to get done. You set in the parameters and turn it into single page collections that can be shared and edited by invited parties.
The platform costs $66 minimum and for that you can maintain 10 active projects and add an unlimited number of users.
Working out a way to increase the efficiency and workability of a content strategy takes time, effort and a bit of know how. These apps will help you to get it done much more quickly, and without the stress.
Add in the fact that two of them are free and the other more affordable than any similar service I have personally found, and you have every reason to try them out.
In the highly visual business world of today, the infographic (or infographics) that you use can make the difference between your online visibility and the stagnation of your marketing efforts.
Here are just a few of the ways in which using the right infographic(s) improves your search engine optimization (SEO) endeavors.
Danny Todd (a.k.a. “Cleveland SEO Guy”) defines infographics this way, “Infographics are cleverly illustrated, colorful, easy-to-read, and often vertically-oriented images, showing charts, graphs, figures, and other useful information.
Chances are that you’ve seen a few in the last week. Though written content should be the cornerstone of your content marketing strategy, don’t underutilize infographics. They have their advantages.”
Quick Observations of an Effective Infographic
Let’s take a look at the infographic to the left, to get us going on the topic of infographics. It is called the “Top 5 Male Athlete Hairstyles (Infographic)” and it is an infographic by the team at Men’s Hairstyles Club.
What can we learn by looking at this infographic?
- Infographics can be made to share any message or topic. I mean, would you have thought of hairstyles for men?
- Infographics can be long and vertical. (They can also be wide and horizontal!) In other words, infographics can come in many sizes and shapes.
- Infographics tend to include text and additional images (and sometimes statistics or how-to steps, like this one does).
Benefits of Infographics (to SEO Endeavors)
So, what is the big deal with the SEO benefit(s)? Glad you asked! That is what we are presenting in the rest of this article!
And, it includes some expert tips from those “in the know.”
Benefit 1: Make the ranking process easier.Get your page listed in the “image search” of search engines. You don’t have to be limited to only the default text search.
The Google image search is just as powerful as the text search, and people will be able to find you on two lists instead of just one.
The image database is generally smaller (as compared to text search), meaning that you automatically put yourself in a better position by even using images in the first place. If the images are relevant, you have an even better chance at doing well in the search engine(s).
Let’s not forget about Bing image search. After all, there is not only “one” game in town when it comes to searching the web. 🙂
According to Janette Speyer (Partner at Web Success Team and Hot Ice Media), “If you use Google, you have the option to search for images. Once you put alt tags, keywords, and titles on your infographics, your blog will be more easily found [in the image search].
If your blog gets very little traffic, you have the advantage of [using] the images (infographics) to make up for it.” Hopefully, this moves you up to where you need to be in the ranking!
Benefit 2: Benefit by social interaction (and the resulting SEO ranking).Gain visual recognition with your potential viewer. This leads to interaction which leads to better rankings.
As a part of that interaction, give the audience (people) something to talk about, which is the name of the game for a really well-constructed infographic.
According to David Leonhardt (President, THGM Writers), “SEO is highly dependent on the perceptions of online ‘publishers.’
By publishers, I mean anybody from the New York Times to my uncle, when he posts to Facebook. Every time a company is mentioned in an article or in a tweet, it helps the SEO effort. Infographics give people something to talk about, or from an SEO perspective, a reason to talk about you.”
The major search engines are constantly determining the relevance of your content by the human reaction to it. Pictures ensure that more people interact with the content.
This is simply a fact because people react and interact with media. (Remember the saying, “A picture is worth a thousand words?”)
On the topic of social sharing and delivering the message, Danny Todd says, “For one, they stand out amidst a sea of text. Website visitors can quickly differentiate between an ordinary picture and an infographic.
Using them just often enough keeps things interesting. They also make it easy to compress and simplify what might otherwise be exceedingly complex information, reducing extraneous details and distilling the crucial facts into an easy-to-understand format.
If your infographics are relevant and informative (as all your content should be), they’re likely to be shared on social media.”
The human interaction (and reaction) pushes your content up in the search engine listings. It also gives you more organic click-throughs, a statistic that will help your ranking improve even more, in the long run.
Benefit 3: Gain the ability to use more tags.Pictures can have tags just as easily as any other content. This option helps those of you who want to raise the count of a certain keyword on your webpage without turning what could have been an excellent article into a keyword-soaked piece of worthless dribble. How? Include infographics!
By doing this (including an infographic), you may then use the tags that are inherent in the picture as another excuse to put the keyword on your page. Google and the other major search engines will recognize this as a valid use of your keyword and associate your page more readily with it. The more easily that your page connects with a keyword, the higher your search ranking goes.
Helpful Tips from the ExpertsWhen asking our Expert Panel what else they would recommend, regarding infographics (beyond just SEO), they gave us the following tips.
Keep It Simple (Content)
According to David Leonhardt, “Keep it simple. If you want people to talk about you, give them something simple that they will understand.
Don’t try to create the longest Infographic of the ‘Everything about…[such and such]’ variety. Assemble a few pieces of interesting data that are tightly related, to form a single idea.”
Keep It Easy (Production)
David Leonhardt continues, “The design does not have to be fancy, either. My most successful Infographic ever was made in a simple table format that I had whipped up on Fiverr. It will never win a beauty contest, and just might be in line to enter an ugly contest (but it looks better on Slideshare).
The key to its success is that the idea is simple and captivating, and people have been sharing it ever since.”
Gain Exposure for Your Brand
According to Danny Todd, “Content marketing with infographics has grown rapidly in recent times, with little sign that readers are growing tired of them. The ability to condense a lot of information into a simple graphic makes them easy to follow, but the infographics can still impart well-researched knowledge.
For the content creator, an infographic can spread across the web, providing branding and SEO benefits that can last long into the future. Businesses that ignored the trend will be wondering whether they should get started with infographics now. Read more…”
Janette Speyer offers this tip: “I also share my images on authority websites like Instagram, Pinterest, and more. This gives me more opportunities to be found. The ultimate goal is for people to see my blog, right? Any way you can post or syndicate those images will increase your chances of being seen.”
Well, you’ve arrived at the right place. Here is a short listing of their biographies and social media links, for your convenience. This was made easier through the use of the wonderful online tool, MyBlogU. Thanks, MyBlogU!
David Leonhardt (President, THGM Writers)
Infographics have never been central to my SEO efforts. But I have created (well, supervised the creation of) at least a dozen Infographics in my day.
These have covered fields as diverse as tech, housing, and fertility. Done properly, Infographics can be an effective form of content marketing.
Danny Todd (a.k.a. the Cleveland SEO Guy)
I am known as the Cleveland SEO Guy. I started in the SEO business in the 1990s when it was a far less complicated industry. Over the years, I’ve formed relationships with some of the leading SEO experts in the business.
In doing so, I’ve learned SEO secrets that very few in the SEO services business actually know. This is why I consistently rank sites in the top 10 results on Google for competitive terms, while some of my competitors struggle to achieve top 100 listings.
Janette Speyer (Graphic Artist)
I started my career as a graphic artist. In early 2000, I merged my business into the digital space. At that time graphics were not searchable, so we avoided them like the plague. As more social media platforms made their way into the world, images became not only a must but a necessity.
I took to adding infographics to my blogs for those that wanted just a quick visual of what I was writing about at the time. I developed many graphics and used social media to bring more traffic to my website. The images boosted my traffic by a good thirty percent (30%).