How to make your blog successful? Of course, quality content and the blogger who runs this blog. But we should include our own set of tools and services that help you stand out. I am, as a blogger, always searching for valuable tools that can make my job much easier.
I decided to ask 15 famous bloggers about their favorite tools and I am interested to share their lists of tools with you here.
Here is the answer:
- Moz Pro tools
- For ranking – Rank Watch
- For back link analysis – Ahrefs
Dave Schneider is a co-founder of blogger outreach software NinjaOutreach and manages his own blog called as Selfmadebusinessman about a successful online business. You can find him at Twitter @ SelfMadeBM.
Here is the answer:
Sue Anne Dunlevie
Sue Anne Dunlevie is a website owner of Successful Blogging and a blogger who helps beginning bloggers make money online and get a success online with their blog. You can connect with her at Twitter @ SueAnneDunlevie.
Here is the answer:
I’m a huge follower of Backlinko.com and have taken Brian’s "SEO That Works" course and wrote up my own case study here on how I increase my traffic by 300%.
I also build quality links with fellow bloggers through blogger outreach. And I make sure to do on-page SEO tactics like this infographic explains.
Here is the response:
When it comes to SEO helpers, I mean SEO tools, I am very selective in this regard because we cannot trust each and every tool that we find on internet.
Here are 3 SEO Helpers of Atish:
- Long Tail Pro (LTP): I don’t see any other tool for keyword research when I have LTP. It is more than amazing to do extensive keyword research and beating the competition. I use LTP every day.
- Ahrefs: When it comes to link analysis of a site, I cannot find any tool better than Ahrefs. I use it to analyze my own blog’s links, and even I use it for analyzing the competitors’ sites as well.
- SE Ranking: I have been using SE Ranking for more than 6 months now, and I am very much impressed with its reporting. I mainly use it to keep a track of the keywords ranking of my blogs. I have just set the keywords and search engines, and I get updates in my email in the form of a PDF file with detailed report.
Razvan Gavrilas is the Founder & Chief Architect of cognitiveSEO & BrandMentions, tools to help you monitor, research and improve your digital marketing. Razvan has over 15 years of internet marketing experience and has improved the digital marketing strategy for both small businesses and large enterprises. You can find him at Twitter @ razvan_gavrilas.
Here is the response:
" One of our strategies at cognitiveSEO is to publish amazing content on our blog and on others.
To do this correctly, it’s important to understand what type of content works in our niche at a specific moment in time. One technique I use to generate ideas is to track the fresh content that appears on the web. Let’s take the example of "content marketing". I track this topic on a weekly basis.
I focus on the most shared posts. Using this method I can understand what the market is looking for at a specific moment in time. This method helps me to generate new & relevant content ideas.
One I identified the successful content I try to create better & remarkable content on the identified subtopic. For tracking fresh topic mentions I use Brand Mentions. ( it’s great for tracking our brands mentions also ). After I publish the new post I track it’s efficiency over time. I use sharedcount.com for tracking the shares of all my posts (most useful on guest posting where you do not have access to traffic data). This can be automated using Google Sheets and their API in order to extract the counts every-time you look into the sheet. It’s also important to do A/B testing to increase visitor satisfaction and decrease bounce rates. For this I use Marketizator.
For Twitter outreach I use ContentMarketer.io. It’s helpful when I have to outreach to more than 10 people because the manual process is time consuming.
The last but not the least: I massively use cognitiveSEO ( eating my own dog food ) to track the evolution of the link profile, the rankings and the content on our site. I stay up to date with critical SEO issues that might appear for our sites with the email alerts that the system generates."
Kristi Hines is a freelance writer, copywriter, content marketer and business blogger of Kikolani. She helps creating high-quality blog content, ebooks and web copy for your business. You can connect with her at Twitter @ kikolani.
Here is the answer:
I’m loving Impactana lately! It’s the fastest way to find the most popular content for outreach purposes in terms of social popularity, link authority, and traffic. It also helps when I’m looking for great places for my ghostwriting clients to guest posts as I can assure them they are truly authoritative sites all around.
Here is the answer:
My favourite tool is the Search Analytics part of Google Search Console, as it already helped me discover keyword opportunities that I would never have thought of myself. Sorting the tool on Impressions often brings up very interesting keywords that you already rank for without actual clicks yet. Some simple improvements on the page or metadescription can already significantly increase CTR then.
Another great tool I like is Onpage.org. I often perform technical SEO audits for clients and Onpage really helps me to find the most serious issues around this. Of course I also still use Screaming Frog SEO Spider for this, like almost anyone in the SEO field.
As an overall SEO tool I like SEMRush, as it helps me find information about keywords, but also quick domain overviews, while they also offer Technical SEO Audits and Rank tracking.
For dedicated rank tracking I also recommend SEranking, as it tracks rankings very accurately in multiple search engines on a daily basis. Especially the option to re-check on request is very nice for projects that I am focussing on.
Here is the answer:
- SEMrush – This tool manages a lot of different tasks, but it’s competitor research functionality is excellent. It tells you exactly which keywords your competitors are ranking for.
- BuzzStream – If you want to manage outreach campaigns, this tool will do it. It’s perfect for teams or individuals. Strangely, I find it works equally well as a CRM and it fits my workflow better than any other regular CRM tool.
- Ahrefs – Backlinks are still a big part of SEO. With Ahrefs you can do a lot more than finding which backlinks are pointing to a website/specific page. There’s now a big cross over between SEMrush, but I still prefer Ahrefs for checking backlinks & SEMrush for site auditing & keyword research.
Here is the answer:
- SEMRush – for organic ranking history
- SpyFu – for Paid Ad intel
- Majestic – for link Intel
- Linkdex – for client reporting
- Screaming Frog – for site crawl intel
- URL Profiler – for various site intel
- BuzzSumo – for social share and influencer intel
Here is the answer:
Day to Day
- Liquid Planner – this is where we keep all clients work organised across the entire company. It goes that little but further than basecamp or asana, it helps us track time and keep clients on budget and staff at the right levels of work.
- Trello – we use this for more specific campaign management, that might be a content calendar or tracking technical changes to a site.
- Buzzstream – organising contacts for outreach is a mammoth task and Buzzstream is the bees knees for this.
- Advanced Web Ranking – despite what you may have heard rank tracking is still super important and AWR has it nailed. In the last year that have added loads of features that make it essential including research functionality similar to SEMrush.
More recent additions:
- Botify – this is like Screaming Frog on speed in the cloud. Incredible software for identifying and isolating technical issues. You can crawl on set dates and compare crawls. You can set up segments for each of your sites so that you can identify problems in certain areas. Brilliant.
- Sistrix – the original visibility tool and one that we have only recently added to our toolbox. Quickly becoming essential for finding canonicalisation issues, ranking issues, market visibility, competitor research and pitching.
Here is the answer:
- Google Analytics and Google Search Console: ideally these should be linked together and this helps in identifying the "low hanging fruit" keywords which you already rank in the first two pages but not in the top three positions.
- Screaming SEO Spider: great for doing a technical SEO audit. Although I find the Inlinks and Levels particularly useful as you get an idea of how link juice is flowing around a website.
- Yoast SEO WordPress plugin: if you use WordPress it just makes your SEO life easier and it has many feature updates enhancing it further.
- Semrush: I’ve been a long time fan and have written an in-depth Semrush review before. I love the competitor keyword research it offers and if you can afford the Guru package, the historical keyword ranking data can be a god send for diagnosing SEO penalties for client work.
- Positionly: a keyword ranking tool. It’s not the cheapest or most expensive but it has a good level of features while maintaining an Apple like level of simplicity.
- Google Keyword Planner: if I could only have one tool for keyword research, it would have to be this tool. You have to think creatively to get the most out of it and not just rely on keyword ideas from a few seed keywords.
Content and Social
- Buzzsumo: with so many backlink analysis tools it surprising one wasn’t created for content and social shares earlier. This tool is great for researching successful content marketing campaigns and identifying key influencers in your industry.
- Buffer: a simple but effective free way of sharing content with your social followers.
- IFTTT: it’s great for social media and content marketers because it can post, save and do lots of clever things with content on all of the major social platforms.
- Open Site Explorer: more aimed at beginners and intermediate level SEOs but I often find myself using it for light backlink analysis research because it’s so easy and quick to use. I also find its Page Authority and Domain Authority generally pretty accurate and useful.
- Majestic SEO: if I need to go more in-depth for backlink analysis, this is my go to tool.
- Ahrefs: much more than just a backlink analysis tool these days but close on Majestic’s heels as one. I don’t believe there will ever be an all in one SEO tool that is great at everything, but Ahrefs is trying to to prove me wrong and is having some pretty good success in doing so. Definitely one to keep an eye on if you’re not already.
Here is the answer:
My favorite tool for managing campaigns is BuzzStream. At least for me, the hardest part of the campaign is keeping track of everything once we’re in the thick of it. Keeping straight who’s responded, who hasn’t, who said ‘no,’ who we need to follow up with, etc.
So our content team uses it as a CRM/contact manager for all marketing outreach – from linkbuilding to planning webinars. Since it’s built for marketers, it has features specifically for tracking SEO and content, which is really nice, and a Chrome plugin makes it really convenient.
Here is the answer:
Three must have tools that I use for nearly all campaigns and websites are:
- LongTailPro – Great for quick reports on keywords I might not already be targeting, while also keeping an eye on the competition.
- SEMRush – A wide range of tools underneath one platform. Great for picking out keyword movement, keeping an eye on the competition and also for running SEO site audits.
- MonitorBacklinks – Another advanced tool for keeping your competition under the microscope and seeing where they are creating new backlinks. Also good for your own link management as well.
Chris Evans is a trained SEO and marketer who blogs for a living. He runs his marketing website Passiveresidualincomeideas.
Here is the answer:
My two main tools that I use on daily basis are Jaaxy and Scrapebox, they cover all my SEO and research needs. On occasion I use Google Trends to see what ideas are proving to be popular in my chosen niche – always full of good ideas if you are hitting writer’s block.
I don’t opt to use any of the ‘online’ autoresponders as they tend to be a little bit too fussy these days with links etc. Instead I have been using Atomic Mail Sender run off my own SMTP server over the last year and I can’t find any complaint with it!
For social media campaigns I always use Buffer – for such a small monthly fee you can’t really go wrong and once again, they have never let me down.
And finally WordPress – all my sites are built on this website builder. The choice of themes and plugins are second to none in my book.
That’s it really! That’s all I need to run my online businesses successfully. I do also use the more typical services like Google Analytics and Adsense but I didn’t think it was worth mentioning them ( everyone uses them! )
Here is the answer:
- Ahrefs.com – I use their site explorer quite often to analyze backlinks profile of any website.
- Moz Tools – All the tools by Moz are fantastic and I do use Open Site Explorer, Moz Analytics, Fresh Web Explorer and Followerwonk on a regular basis. They all help in easing my analysis and data research process for different types of work I do.
- AdvancedWebRanking.com – This is my go-to resource to track rankings of all the campaigns I look after. Very user friendly and I’m in love with their interface.
- BrandWatch.com – This helps me staying updated with all of my personal mentions on the web and the mentions about my companies as well.
These are my top four tools but at E2M we use multiple tools to execute our clients’ campaigns smoothly. I wrote a post about it which can be found here.
There you have it! This is quite a huge post with the best helpers used by SEO experts. I want to thank everyone who helped to create this list of awesome SEO tools.
Let’s quickly review the best SEO tools according to the recommendations of our professionals.
Now your turn. Do you find any SEO tools helpful? Could you recommend anything better? Please, feel free to share your point of view below.
Every digital marketing agency’s SEO tactic has been changing exponentially since the industry came about, mostly because Google and other search engines have kept it evolving to keep providing results on content that is relevant, of a high quality, and add an overall value for the end user, that is to say whoever you are trying to direct to your website to, your target audience.
But through all the changes, the importance of backlinks have entrenched themselves deeper into SEO strategies, so much so that any mistakes made with them can have utterly devastating results for the overall rating of the sites concerned.
So if your traffic has been struggling to reach your target mark lately, you might want to take advantage of the internet to gather helpful tips in selecting a web hosting company, SEO firm, or whichever digital marketing agency you feel can best assist you in achieving your business’s goals, and reach your target audience properly by ensuring that your website ranks highly enough to reach your targets audience and provide a favourable conversion rate.
Or, you can go ahead and read on to determine where you could have been going wrong, and what you can do to change it for the better. This guide will help you review your link building profile and polish it up by pointing out some of the most common mistakes in this regard.
They include spamming your homepage with all your links; taking a backseat once you’ve achieved your initial results; not making the best use of your anchor texts and trying to push links to content which are not relevant to who you are attempting to link to.
So let’s start with the first of these:
Building most of your links to your homepage
You obviously do want some of the links referring back to your homepage, this will help with making your site all the more crawlable which will help your rankings, but it happens all too often that just about every one of a website’s links directs you back to landing pages.
The trouble with this is that it makes for very shallow indexing of your site, and so can end up being counter-productive.
It’s recommended to spread your link building efforts equally across your site to ensure that users don’t have to trawl around for ages to find what they need, and so it is incredibly good at building trust with your users and creating an overall, high quality user experience.
A good rule to follow is that when navigating your site, a user should never be more than three clicks away from finding content which is relevant to them, anything more and they start losing interest, which means you will undoubtedly suffer a ranking drop from a high bounce rate.
Deep linking (or spreading your links across your website) will give your site more link juice, making it easily crawlable and therefore having favourable outcomes for the site’s ranking.
As far as SEO is concerned, deep linking gives you more opportunities to achieve favourable search engine visibility since it backlinks to all of your pages. This also makes your links seem a lot less like spam, which Google dutifully penalises heavily for.
Slowing down once you get good results
SEO is a dynamic field, and changes are just about constant. Getting to the first page of the search results is an enjoyable achievement indeed, but don’t expect it to stay that way once you’ve gotten your website there.
Staying on top (in fact featuring at all) requires you to constantly work to get the best online marketing for your business today, and not later. So keep on building up those backlinks and with a bit of luck you will enjoy the fruits of your labour for a long time to come. Give up on it however, and you will soon be taken over by sites which are consistently active, since Google doesn’t really want to push sites that seem inactive.
This means concentrating on building an energetic link-building profile by reaching out to other website administrators who share some form of relevance to your site. Beyond that, your efforts should still be as strong when it comes to creating interesting and informative content that will attract backlinks, and most importantly, you should still be conducting regular site audits even when everything seems to be working properly.
Doing this will not only help ensure that you consistently achieve favourable rankings, but will tighten your current paradigm and keep your backlink profile easy to manage in the future.
Leaving these efforts until later may not have an immediate negative affect on your SERP appearance right now, but it will make things easier for your competitors, and will almost surely lead to poorer results when Google eventually releases any updates (forcing you to rush back to your profile and knock out another site audit to rectify your link profile when there isn’t really time to do so.)
Forgetting about Brand Anchor text
So you’ve opted for extensive keyword research through a supplier of SEO services and you are adamant that only the keywords that they kick up should be used as anchor texts. And why not? They are the professionals. But how many times in your content have you used your name, brand, or URL?
Using either of these without making them into backlinks is just a wasted opportunity here you could be doing more to push your brand, so try not to forget to do it whenever it comes up.
The important thing to remember here is that the names and URLs you’re referring to should come up as naturally as possible, if it sounds forced and robotic, it will likely just end up looking like spam.
Thereby taking what could have been a great marketing opportunity and making it detrimental to your efforts. Always take the opportunity to attach appropriate links to your company or brand name, unless it runs the risk of making the content sound unnatural.
Not bothering with content relevance
Even before the days of Google, content relevance has been a big determining factor for search indexes. Search engines want to provide their users with websites that are of high quality and are relevant to what is being searched; and that’s the bottom line.
This is often overlooked, especially when sites take advantage of mass backlink services (or link farms) which may boost your ranking initially, but when users arrive at your site and leave in annoyance, not having been directed to what they are looking for, it will negatively affect your bounce rate, and ultimately damage your site’s rating.
Beyond this, irrelevant content will do nothing for a natural link building profile. No self-respecting website administrator wants to link with a site that may put a dent in their own profile, so in this regard, your content’s attractiveness should come almost purely from its relevance.
A final note
Always consider the do’s and don’ts of link building to stay ahead of the game. SEO and content marketing is a long running and time consuming process which, if you’re doing it within the search engine’s guidelines, shouldn’t give you staggering results over night.
If that’s what’s happened then chances are that you are exploiting some kind of loophole. These black-hat techniques may give fantastic results initially, but when they are eventually flagged by the search engine’s crawlers, your visibility will take a nasty hit, one that is an absolute hassle to fix.
The trouble comes when you’re not prepared when Google rolls out an update, and their newly developed algorithms make the site’s rating suffer horribly as a result. So avoid the temptation for the quick fixes in your link building strategies; slow and sure wins the race, and gives you time to learn from your mistakes.
Spreading the destination of your links out evenly, staying active on your website where you can (this is where blogs are helpful) and remembering to keep links relevant are essentially key points in achieving SEO greatness for your site.
Your Twitter Bio is just like any other page: the number and quality of the incoming links affects the PA (Page Authority). Although outgoing links from Twitter are nofollowed, increasing your PA and influence is valuable for making your tweets and bio rank in the serps.
If your business is in a particular competitive niche or you have a new site, ranking your Twitter bio and using it to drive potential buyers to your own site can be faster and easier.
Why Would You Want Your Twitter Bio to Rank?
Ranking your Twitter bio is primarily to get customers, of course! Having a Twitter bio on the home page of Google is very possible as you can see in this example for an SEO agency whose Twitter account @topcharlotteseo was third for the phrase “Top Charlotte SEO”. SEOing obviously can rank Twitter bios.
If your site is new or does not have any authority yet, gaining visibility through ranking your Twitter (or other social network bios) could be faster. As with any other page you want to rank, how many incoming links you have and the PA of your Twitter bio affect where it ranks. The Twitter account in this example has 252 incoming links and a PA of 59. Typically, the Twitter account with the most influence for the desired keywords ranks highest. According to SEO consultant and trainer Adrienne DeVita of Digital Media Cube:
“All of Google’s algorithm ranking factors apply to Twitter rankings, too. For example, Google bots automatically see the bounce rate if a searcher hits “back” immediately; the interaction on the landing page it links to; the keyword relation to the search; the page authority on that page; and the click through rate from their SERPs. Strive to use your phrase as the first words in your bio and tweets whenever it makes sense grammatically for the person searching – and make sure your phrase is within the first 90 characters. Put any secondary phrase you wish to rank for in characters 91-115.”
When your Twitter bio or your tweets rank, you can use them for lead generation. There are now tools that search for Twitter users and reach out to them to start interactions. The best I know for automating lead generation on Twitter is Socedo.
How to Automatically Capture Leads on TwitterAs you can see in the screen capture below, you can choose your target audience by checking their profession or interest. Once it identifies someone in your audience, it favorites one of their tweets automatically. Then an hour later it follows that user. After the user follows back, Socedo can (depending on how you have your account configured), either:
- Start a conversation by sending them a personalized tweet
- Send them a message and link to your lead capture landing page
If you want more details on how Socedo works, read How to Generate and Close Social Leads On Twitter. Now that you realize how important Twitter can be for your business, let’s talk about how to keep track of your conversations there.
Business Dashboards for Tracking TwitterRemembering to keep on top of what you’re doing on Twitter in addition to everything else related to your SEO rankings is a challenge. Fortunately, there is a simple solution: Cyfe. Kristi Hines wrote a comprehensive blog post with a screen capture showing 15 of their widgets. Check out that link for all the widgets that already exist for Twitter (and Klout, LinkedIn, Facebook, Google Plus, Instagram, and YouTube). Cyfe offers 8 Twitter widgets plus Twitter search plus Klout and bit.ly (to see clicks on your shortened links). Here is an example layout from my Cyfe account showing the Twitter overview, Moz numbers, Twitter tweets, Twitter lists, bit.ly stats, Twitter search results for the search “growmap”, Twitter mentions, Twitter favorites and SERPs – a new widget I’m testing that hasn’t populated yet. Adding a widget is as easy as clicking on what you want and doing some very simple configuration. You can resize and move each window to wherever you want it. When you mouse over graphs, additional information appears in a pop-up. These are only a few of the massive number of widgets available for other social networks, analytics, advertising, sales and finance and much more. The image below shows details for a specific date showing tweets, following, listed (in Twitter lists), and Favorites. This data is not live so there is a delay of about 24 hours. (You can see another example in Kristi’s post linked above.)
Should You Bother to Rank Tweets?We focused on Twitter bios rather than tweets first because Google indexes only 7-9% of all tweets according to this comprehensive study by StoneTemple on how tweets could impact your SEO and what tweets Google is likely to index. It includes:
- Data on 133K+ tweets to see how Google indexed them
- Of 138,635 tweets only 7.4% were indexed!
- Twitter users with more followers have more indexed tweets (21% > 1 million; 10% for 10k-1M; 4% under 10k followers)
- Images and/or hashtags seem to “increase your chances of getting indexed, as the percentages are significantly higher than the average overall percentage of 7.4%.”
- “26% of the tweets with an inbound link from sites other than Twitter got indexed. That is nearly 4 times as much as the overall average rate of indexation.“
Twitter Best Practices
Some of us have been power users of Twitter since they started. I’ve gathered everything you need to know about Twitter into one post called Twitter Best Practices. From the basics for beginners to advanced strategies, everything important to know is in or linked from that post.
Have questions? Leave me a comment and I’m happy to assist.