We all know that we need to pay attention to SEO (search engine optimization) whether we are experts or not (or whether we want to be experts or not!). So, how do we start a new blog, equipped with the needed SEO foundations, without losing our head or losing our enjoyment of creating the blog?
Let’s discuss that!
A blog is one of the most powerful digital marketing tools you have at your disposal, but only if you know how to reach your target audience. Blogging is one of the quickest ways to increase your following and build your brand.
Even though there are millions of blogs online, it’s easy to make yours stand out even in the midst of the competition. In fact, even if you are like me and already have quite a few blogs online, that doesn’t mean that you cannot venture out and create yet another unique and brilliant blog!
We could probably sit down and list all of the fun aspects of the creation of that new blog, especially if it is one for which we feel passion. However, if no one is listening, it can get a bit lonely, eh? That is why it is so important to ensure that we are getting the word out, or more accurately, that we are drawing traffic to our blog, so that we have that audience.
By having that audience, it can help us to grow our passion even more and that will come out in the quality of the content that we produce on our blog. What is one of the most foundational aspects to growing that audience? It is ensuring that our blog is SEO optimized, right out of the starting gate.
Ok, have I really told you something that you don’t already know? After all, that is likely one of the reasons that you visit seochat.com, eh?
Ok, back to our topic… we can always “get the word out” at intermittent, strategic, and/or consistent intervals (preferably), but if we don’t start with a blog that has the basics, when it comes to SEO, we have a lot more work ahead of us. And, who wants to work when we can be producing content with all that brilliant passion, instead?
So, let’s get it started correctly, eh? In other words, it is easier to work “smart” than to work “hard,” right?
Getting Started… First Steps
Getting your blog up and running is much easier than one may think. In less than 30 minutes, you can have your blog up and running. So, without further adieu, let’s have a look and see how we can set up a blog in a few quick steps. Then, we will come back and talk a bit more about that SEO.
Choosing a Platform or Approach
Deciding where you want to create your blog is step one. If you are looking to save money, WordPress.com is an option. By far, it’s the largest blogging platform in the world, with an endless array of plugins and add-ons. You pretty much have an infinite amount of choices when it comes to designing your blog. There is also an option to host a WordPress installation in a self-hosted environment.
To Host or Not to Host (Also, To Register or Not to Register… a Domain)
Before we go any further, you need to decide whether you want to self-host or go with a free alternative. While there are pros and cons of both options, take note that with a free service, you won’t be able to have your own domain name.
If you are just blogging for fun, that’s okay, but for businesses trying to make a name for themselves, it is much better to go with a paid service where you can “own” your domain. (Technically, you are registering a domain name and leasing it, but many times people confuse that with ownership and it is called “owning” a domain, in slang terms.)
Along with SEO, this (“owning of the domain”) can increase website traffic by leaps and bounds. You see, having your own domain establishes your brand and your credibility. It helps to build trust in your business.
Design Your Blog
Designing the blog is where you get to choose your theme. Before jumping in with both feet, think about your business and what type of vibe you want people to get when visiting your blog. While creativity is key, you want to make sure whichever theme you choose goes hand in hand with your product and/or the service you will provide.
Even if the service is “only” the delivery of content (no shame in that!), it is still a service and the delivery of the product of your digital content. So, keep that in mind when deciding what you want your site to look like.
For an excellent in-depth discussion of these topics, visit this article on setting up your blog: “How to Start a Blog.” Then, come back here and we will continue our discussion on getting those SEO foundational blocks in place.
SEO is King
After you have set up your blog and brainstormed some ideas of what you want to blog about, it’s time to hone in on SEO. Remember, we are still putting together the framework for our search engine optimization foundation even as we build our blog (site), so this is just the right time to do it, remember?
Like we said earlier, SEO is what brings visitors to your blog. It is what keeps the conversation going. It is essential to your success as a blogger, as a publisher of digital content.
Due to the fact that every blog post you write actually becomes a web page, you need to make the most of the SEO opportunity. Write about keyword-rich topics that you would search for online if you were a consumer. SEO is far more than a few strategically placed words throughout your blog.
It is a matter of knowing which words to use, and when. It is also a case of knowing why these keywords and keyword phrases work so well (in drawing traffic). Now, use that knowledge!
The Successful Strategy and Use of Keywords
When used properly, keywords (and keyword phrases) should have the following characteristics:
- They are only used a handful of times in your post. Overkill of keywords will only have your post flagged as spam by Google.
- They flow naturally throughout the conversation of the blog post.
- They are a combination of several words or a single word that directly relates to what you are blogging about in that post (or series of posts).
Continuing Your Success
In the world of online marketing, your focus needs to be on developing a relationship with your visitors. Proper and strategic use of SEO can get the traffic to the site, but you also need to ensure that you keep your audience combing back to the blog/site for more brilliant and entertaining digital content.
This is done through your effective relationship-building process and keeping the conversation going. That is why a well-written blog combined with strategically placed keywords, combined with that personality of YOU, will help build your online reputation and over time, increase traffic to your website. It is like a well-oiled circle. Then again, who oils circles?
Few things can cause such a stir in the SEO world as a significant change in Google rankings, not least because such changes are so unusual. However, this is exactly what many commentators are reporting to have happened on 1st or 2nd September 2016. But what exactly has happened, and what does it mean for SEO professionals and businesses that rely heavily on their online traffic?
Was there a Google update?
While Google has not commented definitively, many experts are convinced that two different updates took place around the date in question.
The most significant was thought to be around core web search. A number of threads sprang into life on Twitter and other fora discussing significant changes in ranking, with sites seeing shifts of more than 100 places up or down from specific keyword searches.
The second issue was around local Google rankings, where similar SEO discussions reported the biggest change to local rankings that had been seen in a long time.
Google has not confirmed that any update took place at all, and this in itself is causing further debate within the general search community. What is certain is that something caused some significant changes to rankings and that it was seen across all industries and verticals.
Or was it something else? Ask Google!
If it was not an update, then what else could have caused this phenomenon?
Three days after all the excitement, Google reported that a system error dropped all Search Analytics data from 01 September to 06 September. But while some experts were still forming the words “That explains it!” others were quick to point out that this issue could not be related to the fluctuations in rankings.
Google also confirmed categorically that the rumoured update was not Penguin related. Google’s John Mueller stated on both YouTube and Twitter that Google is constantly updating, but that in terms of any update on 1st or 2nd September, Penguin could definitely be “ruled out” – the penguin is sleeping!
How much does it matter anyway?
While the updates, non-updates or system errors have provided plenty of fuel for speculation, some in the community feel that the whole thing is a non-issue.
Marketing professional and online commentator Larry Madill noted that the majority of Search Engine Results Page (SERP) results that he monitors returned close to their previous positions after a few days.
He felt that the incident followed a familiar pattern that he had seen many times before following an update (whether acknowledged as such or not). The phenomenon he reported was that the SERPS “get tossed around for about four days then slowly go back to normal.”
Bizarrely, Madill noted that it was the larger names in retail that took the biggest hits from the phenomenon, with companies such as Home Depot and Amazon losing several places on two significant SERPs.
This has led to some giving the phenomenon the nickname “The Big Brand Update.”
The only thing that is known for certain is that chatter was still rife long after the effects had all but disappeared.
Do you feel as though you’ve maxed out your local lead potential and hit a wall in your sales? Unless you have been living in a cave, you are aware that technology, and digital marketing in particular, are the keys to business growth in the 21st century.
The problem for many business owners is the rate at which technology and marketing trends change, and the befuddling number of digital marketing options (how many social networks are there?!). Just sorting through it all can feel like a second job.
To help you out, we have put together a list of a few proven ways to expand your business outside of your local sector, and attract new customers.
Put Yourself Out There
The next time you attend an outdoor event in the heat of summer, say a 4th of July Parade, you will probably notice that the kids selling water are doing big business. This is because they are putting themselves in front of people who need their service.
Nowadays, the people who need your product or service are looking online. A 2015 study revealed that 57% of consumers take recommendations found on social media into consideration before purchasing a product or service.
Start out by using just one or two social media sites, say Facebook and Twitter, and post about new products, sales, job openings and your participation in community or charity events. Be sure to pay attention to what your customers are saying on social media about the offerings in your industry- this can point you towards innovations that will put you ahead of the curve.
Writing a blog is another great way to keep the conversation going. You may think that you don’t have time to write a blog for your business, but by utilizing content generation tools and services, you can publish content that will generate leads and establish you as an authority in your field.
It is now more important than ever to make sure that you are staying up with the technological advancements in your field. By combining your natural creativity and entrepreneurship with these changes in the active field, you can discover new ways to develop your products and market the outcome.
This results in much more attention from your customers in addition to an improved return on your investment. When your clients see that you are ahead of the curve and frequently innovating, they will want to learn more about your business and how they can become a part of it.
Due to increasingly streamlined technology, business owners can look forward to optimizing their operations and reducing the need for micromanagement. This frees up your time and allows you to focus on other aspects of your business.
Solutions like demographic trackers and SEO tools like Moz can allow business owners to stay ahead of the competition, especially if they are based in a particularly competitive field. Through these technological solutions, you can take a look at the statistics that matter the most.
You can see how successful your products and services are with a target audience, and you can run product tests more efficiently to determine how successful your products are.
Consider employing a content team to help you keep up on new mediums (apps, social media etc.) that may be beneficial for your business. With a content team, you can expect to keep up with your customers on a much more personal basis, especially when you are advertising for new services or specific discounts and deal plans.
Utilizing the most intuitive small business software available for your industry can make it easier for you to keep up with these mediums as well. Many software programs include mailing list options and all-in-one updaters that can allow you to upload content simultaneously across multiple platforms.
The Big Picture
While every business owner starts out focusing on their local prospects, it is crucial to begin expansion at the appropriate stages to improve brand awareness. A creative look at the latest technological solutions can be invaluable in helping new business owners expand and fine-tune their business plan.