5 Great SEO Webinars to Attend in 2017

We know that 2017 will be important for us. SEO is always changing. Every year we reveal new platforms, new strategies and tactics to integrate into your projects. If you take care of your online success, you know that to stay up to date with consistent updates, it is better to turn to the experts and get all the information you need.

While you are still thinking about SEO in 2017, I’ve gathered a list of upcoming SEO webinars in 2017. You just need to register for the webinars that interest you most.

1. More than SEO: the intelligence and drive behind SE Ranking

SE Ranking invites you to attend the SEO webinar where you can learn about all advanced features of SEO tools and find out the intelligence available at your disposal via SE Ranking SEO power. A one-hour webinar will start on Wednesday, January 25, 2017 at 1 pm London time.

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Attend the SEO webinar to find out how to:

1. Spend less time on one project without losing SEO quality

  • get more data with one click: 100% accurate website ranking, search visibility & traffic;
  • spend less time on one project: group thousands of keywords within minutes with search volume checked on the fly;
  • Google penalties no more: keep complete control over backlinks with automated monitoring and checking;
  • don’t act blindfold in SEO with SEO/PPC competitor analysis tools. Check out our new base for Netherlands!

2. Create great relationship with your clients

  • be in the know of any changes implemented to your website by your team or clients with Page Changes Monitoring tool before they affect website rankings;
  • create professional SEO reports just a few minutes with automated reporting tool;
  • use SE Ranking as your own service with White label.

3. Get more than SEO: something you don’t expect but most definitely need

  • mobile search tracking you can’t find in other SEO tools;
  • social media posting to easily get more social traffic;
  • marketing plan – best practice SEO guide to get things done properly and in the most efficient manner.

2. Free SEO Search Engine Optimization Webinar For Your Website

This webinar helps you discover new SEO and online marketing strategies to increase your online visibility, get more traffic and gain more qualified leads to your website.

Participants will find advanced SEO principles about redirects, duplicate content, Google index, site structure issues, Google Webmaster Tools, Page Rank, flatness, and more. The webinar will take place on Tuesday, January 31, 2017 at 10 am Eastern Standard Time.

3. Data-Driven Marketing for All Email: B2B to B2C

The webinar shows the ways how to balance short-term and long-term engagement strategies and tactics, and key metrics that can allow marketers and webmasters guide this process.

It includes key points on how to create a company culture focused on data, plan for change vs. react to needs, drive technology adoption based on business needs, leverage retention data to optimize new customer acquisition and show measurement tools to define customer behavior.

You can visit the webinar on Thursday, February 2, 2017 at 2 am EST.
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4. Fix Your Funnel: 15 Things to Remove From Your Site Immediately

This webinar will help you learn to manage your content management system, how to boost your funnel traffic, define where you need to make immediate changes for better lead funnel.

You will find out what you need to add or delete from your website in order to increase organic traffic asap.

Anyone who is interested in content and website development can attend this online seminar on Thursday, February 2, 2017 at 12 pm ET time.

5. Uncover Your Audience’s Influencers

Cision is going to give the seminar on how media contact can influence your target audience to purchase products and services with quality content, how to leverage best practices for successful social media pitching and how to make social media research to your targeting and messaging tactics.

The one-hour webinar also helps your brand spend less time looking for right influencers. You can attend it on Thursday, January 26, 2017 at 2 pm ET.

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Understanding SEO is an important lesson that every startup should take. Search engines always change, SEO experts and webmasters want to educate themselves in order to be ahead of the game. The above-mentioned webinars cover everything anyone in SEO should know to rise to eminence in the niche. Feel free to share the info about other interesting events in the comments!

5 Best Alternatives to Older Competitor Analysis Tools

Are you tired of paying a lot for WebCEO and some other older tools? Looking for the best alternatives? This post is right for you. WebCEO is a great tool deserves the right to be at the top of the SEO tools list.

The only drawback of the tool is a high price. However, the market is fast-evolving, and there are lots of useful alternatives to WebCEO and other older tools to conduct a detailed competitor analysis.

Having said that, we’re going to review 5 good alternatives for getting insights into your competitors’ data. All these products offer a good set of standard SEO tools such as keyword research, backlink checker, rank tracker, keyword grouping, and much more. Let’s dive into these alternatives in order to increase your sales and website traffic.

1. SE Ranking

Hands down, SE Ranking is one of the best WebCEO alternatives. It is a good competitor research tool for digging into organic and paid search. The tool is versatile and gives one of the most accurate insights about your competitors.

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When it comes to competitors’ monitoring, the tool allows you detect top organic and paid rivals, get a list of competitors and advertisers for certain query and find a similar keyword in order to increase your search visibility.

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Here are some amazing benefits of using SE Ranking:

  1. To track website positions at any location in the world
  2. To perform a comprehensive website audit
  3. To check and analyze backlinks
  4. To find profitable keywords for your projects
  5. To group keywords with search volume
  6. To manage social media campaigns

Using SE Ranking, you can easily analyze your competitors, increase the site’s rank, revenue and visitors. You can test the tool out for free within 14 days and figure out all major features.

2. Ahrefs

Ahrefs is considered a good alternative to WebEO and widely known among thousands of SEO experts. The tool has a pretty large link database that includes over 15 trillion live links. It is a very important factor as you can perform a very detailed competitor analysis and build up new marketing strategies.

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Here are a few great features of Ahrefs:

  1. To find new content ideas with Content explorer
  2. To monitor competitors’ link profiles
  3. To conduct a detailed crawl report of websites
  4. Get alerts for competitors’ new links
  5. To get notice of broken links

If you want to learn more about Ahrefs, you can use a free trial within 14 days.

3. Alexa

Alexa is a good digital marketing tool that helps you compare different sites traffic and control general traffic trends. The tool allows you compare up to 5 websites at a time what is really useful, especially if you run a large number of marketing projects.

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The tool offers more about websites, particularly all about traffic. It shows a total number of pageviews per user, bounce rate percentage, time on a website and the average percentage of visits from search engines. One of the drawbacks is accuracy, as some reports are not helpful for predicting traffic on their own.

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To find out more about Alexa possibilities, you can try a 7-day trial.

4. SimilarWeb

Similar Web is good competitive analysis tool that helps you compare the traffic statistics from three competitors in the dashboard. In comparison with Alexa, the tool provides more accurate insight sets about your rivals and gives a well-detailed analysis of their traffic sources. You can key more on SEO and stand out from the crowd.

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Once you enter a website or a list of websites, you will get data on:

  1. What are the basic traffic sources (Search, PPC,  Email, etc.)?
  2. What are the main competition’s online strategies?
  3. How much traffic are they receiving?
  4. How the traffic strategies vary among your rivals and countries?
  5. Do the rivals use the same traffic sources?

If you want to get more about this tool, you can test SimilarWeb for free, but with a pretty limited features.

5. Siteliner

Siteliner is a free and useful tool to quickly evaluate competitors’ content on a site including page sizes, duplicate content, internal linking, broken links, a number of words and links on a page.

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When it comes to link building, it works in a very effective way: content-focused and Google-friendly. It helps you reveal dead or broken links on your website or other resources to avoid penalties from Google. The richer your piece of content is on a site, the more successful your link building tactic works. For SEO purposes, it is worth using SiteLiner.

Conclusion

To increase your sales and get much traffic, you need to use right SEO tools. The problem with many SEO tools is that SEO beginner or small agencies can’t afford expensive tools like WebCEO, Moz, etc. These 5 best alternatives are a lot cheaper and provide a good suite of tools to do a comprehensive competitor analysis.

Did I miss any of SEO tools? Which of these tools have you used? Your comments help me produce useful content on a consistent basis.

5 Digital Marketing Tools You Must try in 2017

I love this industry because there are always new tools to check! New tools open up new opportunities, offer new insights and inspire new tactics.

Here are 5 tools I intend to give a thorough look in 2017.

What are yours?

1. Netpeak Spider

Netpeak Spider

One of the most indepth and flexible web crawlers out there, Netpeak Spider provides smooth experience and lots of features. It automatically checks 50+ parameters and detects more than 60 SEO errors (including http status errors, canonical issues, Robots.txt issues, meta tag issues and more).

Netpeak Spider

It has 5 crawling modes (site-wide, directory, URL list, XML Sitemap and even from Google SERP). Each of them allows to perform certain SEO tasks, for example, by crawling an XML sitemap, you can detect 21 XML sitemap issues in 17 parameters and send the corrected sitemap files to the search engines.

It even has the ability to calculate your site internal PageRank giving your ideas if important pages of your site are not getting enough power internally.

2. Buffer for video

There’s nothing new about Buffer. It’s been around for quite some time now! So why am I including it in this list? Because Buffer never stops and their most recently added feature is a proof!

Buffer for video is the first product to allow native video scheduling to all the big social media networks. So: upload once, share everywhere.

Not in the video game yet? This stats should change your mind:

  • 82% of Twitter users watch video content on Twitter
  • The number of videos in Facebook feeds has grown by 360%
  • In the U.S., people are posting 94% more videos to Facebook
  • 50% of Americans who use Facebook daily watch at least 1 video every day

3. Slack

I am sure many of you are aware of Slack but few people know that it’s not merely about chatting and collaborating. With the ability to add bots, Slack has become one of the most diverse multi-purpose platforms.

The two cool bots to add:

  • Notify: Brings your brand mentions to your Slack feed. It serves as more of an ambient notification feed for these alerts and may inspire more team conversation than individual emails.
  • Statsbot: Brings Google Analytics stats to your Slack feed. Ask the bot about your stats and see the graphs and numbers right in the message thread.

Statsbot

4. Drip

It is no secret that I am not a big fan of Mail Chimp. I find their system overly bulky, difficult to use, and their policies are so unclear you can violate them by accident. I have tried a number of alternatives, but none of them were the simple, effective drip email platform I wanted. Until I found Drip.

It is a cool system that lets you create an easy sales funnel, in a visual way. While I don’t do direct sales, I have found the same principle applies to content promotion. My email campaigns have become much more effective thanks to this little gem.

Drip

Drip workflows seem amazingly easy and fun to set up. Here are options for automation systems and this one seems like a great one to add to the list.

5. Ptengine

ptengine

Ptengine is a great heatmap application, you can find out at exactly what point customers are choosing to leave your site. Isolating that point is crucial, so you can make the necessary changes to push them to the final step.

Unlike many other heatmap tools, this one provides much more insight than just a visualization. See referral information, track social media campaigns and engagement (page views, visit duration and conversions).

If you are planning a redesign in 2017, this is must-have tool to try! M-Connect Media also has a great guide listing more tools and tips.

And which tools are you planning to try in 2017?