7 Problems Stopping You from Improving Your SEO

Most people recognize that anything worth accomplishing takes work. It takes time and energy to get a valuable return on an investment. This principle is one that you can apply to many areas of life, one of them being your search engine optimization (SEO) campaign.

You probably know you shouldn’t expect to improve your site’s rankings overnight. But if you’re going to spend time and money on something, it’s reasonable to expect to see a profit at some point.If you never see any improvement from your SEO campaign, then you are doing something wrong. Here are seven problems that might be stopping you from increasing your site’s rankings.

1. Quitting Because It’s Taking Too Long

Even if you know your results won’t be instantaneous, you still might be expecting to see them too soon. When some people don’t see any improvement within a few months, they decide their SEO efforts aren’t working and give up. This is a mistake.

How Long Does SEO Take?

Skyler Malley of Firestarter SEO in Denver points out that certain variables will impact how long it takes for you to be successful with your SEO campaign. You might see the fruit of your labors very quickly, but they also might take a while to develop.No matter what, Malley says that “the progress you see in the early stages should pale in comparison to the results you see at the end of the first year.”

2. Abusing Keywords

Keywords are essential for you to be successful at SEO, but don’t overuse them. You don’t want to pack a bunch of keywords into your content so that you can rank higher.Keyword stuffing will not serve your readers, and you risk getting on the wrong side of Google by doing so.

3. Not Accounting for Site History

You need to recognize that if your domain or website has been penalized, then your job is that much harder. That’s not to say you won’t be able to get your site to rank. It just means that your job is more difficult.The same is true if you bought your site from a previous owner. Whoever owned the domain before you had a different purpose for it and had different contact info. It will take you time to build your own history. Of course, it will also take you some time to build your history if your domain is completely new.

4. Neglecting Directories

One directory you need to claim right away if you have not yet done so is Google My Business. Google My Business is an opportunity to be listed for free on a site with a high level of traffic and authority.Despite what some think, other online directories are valuable for helping your search engine ranking. The key is to get your business listed on quality directories, not spammy ones.List your business in as many solid online directories as possible. Make sure your name, address, and phone number (NAP) are consistent across all your listings.

5. Misusing Backlinks

Backlinks are indispensable to SEO. But if you don’t know what you’re doing, they’re also a great way to get your site penalized. Do not include backlinks that are forced, irrelevant, or not educational to your followers.The key with backlinks is to make sure they are relevant to your content and fit naturally within it. They should be instructional and clearly support the purpose of your posts. If they have these qualities and come from authoritative sites, your own site will greatly benefit.

Moz has a few suggestions for getting backlinks without incurring Google’s wrath. You can ask people you know to link back to your blog, so long as they do so in a way that is natural and helpful to users.Look for instances online where people have mentioned your business without linking to you. Then ask them to link to your business. It’s a good idea to search for mentions on a monthly basis.

Something else you can do is use Google’s Search Console to find times when people have attempted to link to you, but the links are broken.Consider doing an event or a promo, especially one that benefits people. Then ask a journalist to write about and link to you. Check out HARO, a platform that helps journalists who need to write a story discover businesses who could help them out.If your company provides a service relevant to a story you find through HARO, you can connect with that reporter and get a link to your site.

6. Creating Poor Content

You do need to optimize your content for SEO, but you also need to create content that is high quality and educational. Creating strong content takes a lot of work, but doing so is important to increasing your traffic.Good content benefits your audience and builds your authority. The more niche your content is, the better your traffic will be.

It’s obviously best if you can choose evergreen topics. But besides having something great to say and saying it well, there are other ways to capture people’s attention. Make sure your titles are eye-catching and that your blog is well designed.Also make sure you’re regularly offering visual content, such as infographics and videos, which get a lot of engagement.

7. Thinking You Can Control Everything

As we said earlier, succeeding at SEO is not a formulaic process. Because certain aspects are out of your control, your results will have a degree of unpredictability.For example, the industry you’ve chosen impacts the level of competition you face. And the level of competition you face affects how hard it will be for you to rank for certain keywords.Some businesses will have a much easier time ranking than you will simply because you happen to be in a more challenging industry.

Guidelines, Not a Formula

How long does it take for SEO to start working? That depends, but you should see results within a year if you implement the strategies outlined above.Don’t neglect these crucial steps for increasing your traffic and promoting your business online.

6 Digital Marketing Tools You Must Try in 2018

I love this industry because digital marketing is always changing and there are always new tools to check! New tools open up new opportunities, offer new insights and inspire new tactics.

Here are six tools I intend to give a thorough look in 2018.

What are yours?

1. Topvisor

Topvisor

Topvisor is a newer tool in my marketing arsenal but it’s quickly becoming my favorite tool! I love their keyword research and grouping features and use them every time I plan a content strategy for a new client. It also has a nice rank tracking feature that updates me on all changes that need attanetion.

2. Netpeak Spider

Netpeak Spider

One of the most indepth and flexible web crawlers out there, Netpeak Spider provides smooth experience and lots of features. It automatically checks 50+ parameters and detects more than 60 SEO errors (including http status errors, canonical issues, Robots.txt issues, meta tag issues and more).

Netpeak Spider

It has 5 crawling modes (site-wide, directory, URL list, XML Sitemap and even from Google SERP). Each of them allows to perform certain SEO tasks, for example, by crawling an XML sitemap, you can detect 21 XML sitemap issues in 17 parameters and send the corrected sitemap files to the search engines.

It even has the ability to calculate your site internal PageRank giving your ideas if important pages of your site are not getting enough power internally.

3. Buffer for video

There’s nothing new about Buffer. It’s been around for quite some time now! So why am I including it in this list? Because Buffer never stops and their most recently added feature is a proof!

Buffer for video is the first product to allow native video scheduling to all the big social media networks. So: upload once, share everywhere.

Not in the video game yet? This stats should change your mind:

  • 82% of Twitter users watch video content on Twitter
  • The number of videos in Facebook feeds has grown by 360%
  • In the U.S., people are posting 94% more videos to Facebook
  • 50% of Americans who use Facebook daily watch at least 1 video every day

4. Slack

I am sure many of you are aware of Slack but few people know that it’s not merely about chatting and collaborating. With the ability to add bots, Slack has become one of the most diverse multi-purpose platforms.

The two cool bots to add:

  • Notify: Brings your brand mentions to your Slack feed. It serves as more of an ambient notification feed for these alerts and may inspire more team conversation than individual emails.
  • Statsbot: Brings Google Analytics stats to your Slack feed. Ask the bot about your stats and see the graphs and numbers right in the message thread.

Statsbot

5. Drip

It is no secret that I am not a big fan of Mail Chimp. I find their system overly bulky, difficult to use, and their policies are so unclear you can violate them by accident. I have tried a number of alternatives, but none of them were the simple, effective drip email platform I wanted. Until I found Drip.

It is a cool system that lets you create an easy sales funnel, in a visual way. While I don’t do direct sales, I have found the same principle applies to content promotion. My email campaigns have become much more effective thanks to this little gem.

Drip

Drip workflows seem amazingly easy and fun to set up. Here are options for automation systems and this one seems like a great one to add to the list.

6. Ptengine

ptengine

Ptengine is a great heatmap application, you can find out at exactly what point customers are choosing to leave your site. Isolating that point is crucial, so you can make the necessary changes to push them to the final step.

Unlike many other heatmap tools, this one provides much more insight than just a visualization. See referral information, track social media campaigns and engagement (page views, visit duration and conversions).

If you are planning a redesign in 2018, this is must-have tool to try! M-Connect Media also has a great guide listing more tools and tips.

And which tools are you planning to try in 2018?

6 SEO Secrets to Get Links to Your Website

Backlinks are one of the most important and powerful asset for propelling your site to the top. In our case, we are more interested in organic links. The very definition of the organic backlinks still remain vague, but they do  provide the biggest  value for the users, look natural in the context and have an anchor text that is integrated in a meaningful way.

Let’s review some ways on how to acquire such links and squeeze the most of juice out of them.

1. Be Involved in Link Roundups

Bloggers love publishing posts with links to the recent articles. These are fairly simple to create and share around. And it’s pretty easy to be listed in one of those as well. Being involved in this content is cool because you can get a lot of quality links fast which is really useful for SEO.

If you have an exceptional piece of content that you’ve made recently, you can create one of such great link roundup posts. In this case, I really love the citation from Jeff Jarvis: “If you can’t imagine anyone linking to what you’re about to write, don’t write it”.

To find such articles in a certain blog, you can use the SE Ranking backlink checker and make a good list for your blog post.

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As soon as you publish the article, let people know about it and suggest them to mention your content. Send them a personal email and mention this blogger in your content.

I can say that this is an excellent way to help bloggers by including their posts on your site. They will definitively notice it and will come check your out. And this is the first step to build relationships with them.

2. Offer Your Product for Blogger Reviews

I would like to assure you that there are a lot of bloggers in every money-generating industry who can write a review about your product. As you know, a product review is a good way to let people know about it in details and it usually contains a link leading to your website.

That is not so difficult as might appear at first sight. Just carefully think over your offer, find bloggers in your niche, reach them out by offering something valuable in exchange and wait for their responses.

It is worth noting that asking bloggers for a review or a link via email is not ethical and violates Google policies. Don’t be direct about it. Be more creative!

3. Run Contests

Contests are great ways to attract relevant audience and engage them with your brand. A lot of companies are using this method and I strongly encourage you to do the same.

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The purpose of this method is not to earn money, but give people something fun to do. Notice that contests have a high risk: it if the contest is lame or not well run it can actually damage your reputation.

4. Work With Influencers

Based on NeoReach, an influencer is “an individual with an online presence who has the potential to influence the opinions and behaviors of your target audience.” Because these bloggers have such a good follower base by making quality and interesting content, people start trusting them and respect their opinions.

Once you make a list of influential people in your niche, you can start working with them while creating a great content. A lot of companies in your niche have a special press section where they cover news somebody else has written about them. Take a look at these pages for important updates, and you can create your own story on your blog.

If you engage with influencers just for marketing, you can miss the chance to be customer-centric.Focusing on your customers and your business will be more profitable. The best way to do that is to encourage a community and engage bloggers in a two-way conversation. Let influencers know how their opinion shaped your business decisions.

5. Help People and Ask for Links in Exchange

It might sound weird, but the quality links are born from naturally built relationships between websites. Cooperation, support, friendship, partnership – everything makes sense. Here I am not talking about link exchange; it is an illegal way to build links that can get your website penalized.

There are a lot of other things you can do to improve your  your website. For example:

  1. Translate a piece of content into a different language;
  2. Contribute a good content to a third-party blog;
  3. Make a banner or an infographic for another site;
  4. Fix some bugs or errors on a website;
  5. Debug a piece of programming code for someone’s project;

Just extend a helping hand and do the work that serves their interests.

Tip: Take full advantage of your network.

6. Use Q&A Websites

Asking and answering questions are considered to be one of the most effective ways to do better SEO and build quality links. Year after year Q&A websites go on gaining the popularity and become useful at helping people build a good link building strategy.

If you have something interesting and extraordinary, search for the burning issues and deliver the info. Quora and Reddit are one of the most popular websites that can include a number of such unanswered questions.

Why I like these websites is that you can find there some influencers and start building relationships with them. Moreover, you can learn more about your industry and find the right solution to your problem. Deeply held answers will increase your chances to link your content to other pages.

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Conclusion

There are a lot of great ways to get links to your website, and I’ve included only those that work well for me. I hope you will find something useful out there and will begin to create a successful link building campaigns. Cheers!