Have you ever missed a client mention or let an SEO project fall through the cracks? We all have, but there are now solutions that make getting organized and staying on top of our complex work lives easier.
While we all know how to set up alerts, receiving them in emails doesn’t make it easy to organize them and share them with clients. Did you know you can pull them all into an All-in-one Cyfe dashboard and track your keyword rankings and backlinks in the same place?
Between that how-to post and the comprehensive instructions Kristi Hines wrote up in this Search Engine Watch managing your SEO clients with Cyfe post, it is possible to monitor everything, pull it into a dashboard, and even export it into good-looking reports for clients.
Monitor Client Brand MentionsKristi wrote that Google no longer allows us to monitor brand mentions using RSS. But she provided a process to do it using Cyfe:
- Use Google blog search
- Search for brand mentions minus the brand site URL. For example, brand name -brand.com
- Scroll to the bottom of the search and copy the search result RSS link
- Use the Cyfe RSS widget to create a latest blog post mentions dashboard
View All Client Gmail Addresses in Cyfe
Do your clients have multiple email addresses (such as info, sales, support, etc.) that you need to monitor? Set up a Cyfe gmail dashboard to review and preview them all in one place.
Running a big promotion? Use Cyfe to count the number of emails coming into an email address set up just for that promotion.
Client SEO Dashboards
Create a dashboard for every client and pull up to 60 metrics from Google Analytics showing traffic sources, audience, conversions, content, ecommerce and events.
Add a Google Webmaster widget and never miss an important notification again. See crawl errors, unread messages, top internal/external keywords and sitemap URLs.
Moz widgets can import a snapshot of domain authority, page authority, MozRank, external links and backlinks, external links for each client website.
Important keyword phrases and URLs can be added as widgets to monitor client SERPs.
Find the Alexa widget and add it, too.
The number of prebuilt widgets available continually grows. If what you want doesn’t already exist (and if it is a major solution it probably does), build a custom widget.
Import BacklinksExport backlinks from your favorite backlink monitor program and import them into Cyfe.
Export One-Off or Regular ReportsNever manually create reports for clients again. Use Cyfe to export any dashboard as a CSV, PDF, JPG or PNG. Set up a regular schedule to automatically email reports, or send them individually at any time manually. Keep your clients, boss or yourself continually up-to-date.
Expand to Social Media Management
Once you’ve automated all your SEO work, why not expand into managing your client’s social media accounts, too. Cyfe makes it easy to stay on top of them.
They provide widgets for Twitter, Facebook, LinkedIn YouTube, Google+ Search, Pinterest, Instagram, Bit.ly, Klout, AddThis and much more.
Stay on Top of SEO NewsCreate RSS feeds right in Cyfe to aggregate all your favorite SEO blogs in one place. Here are some SEO blogs to add to your list:
- Search Engine Watch (SEW)
- Search Engine Land (SEL)
- Search Engine Roundtable (SER)
Competitor DashboardsOnce you optimize your client dashboards and have them just the way you want them, start adding dashboards for competitors, too. Track their stats, SERPs, and create graphs to compare them to your clients.
Cyfe added 400+ more widgets when they integrated with Zapier. First check to see if there is a pre-built widget. If there isn’t, and you’re not sure how to build your own, it can be easier to “make a zap” than to create one custom.
We all have too much data to keep on top of so why not aggregate it in one place? While it may take some time to get it all pulling correctly, you will be glad when you’re done.
A common question in the SEOChat forums is whether moving your site or changing hosts will affect your SEO rankings and position in the serps.
If everything were exactly the same, moving your site between identical servers should not impact your search engine positions if the move is done correctly. But everything is never exactly the same.
Each hosting company has different hardware, networks, versions of server code, and configurations. How quickly your site loads is important. The faster you can make it, and the more reliable your hosting, the higher you will rank. Factors that impact page load time are:
- Speed of the server
- Demand on the server (how many sites with how much traffic)
- Distance from the end user (the person looking for your site)
Watch Your Downtime
Extended downtime can definitely negatively impact your rankings on Google and other search engines, so choosing a reliable hosting company is essential to your success.
CDNs also provide serious security, which ensure your site is far less likely to get hacked. Lengthy outages recovering from damage hackers do can can largely be avoided.
Be sure to choose a CDN known for security as some focus more on page load speed while others focus on both.
Speed Up Download TimeIf you are serious about getting your site to load faster, start with these tips. And do note the links to additional information at the bottom of that post. There are some simple things every site owner should know. For example:
- Your site should be hosted on a server in the country whose audience you most want to reach. See Server Location as a Local Ranking Factor for details.
- Other sites on a shared server can negatively impact your search engine positions, so choose carefully and know what other sites are on the same server with you. Use this lookup tool to find out.
- Changing servers CAN impact your rankings
- If your site is still identical, the main concern is other poor quality sites on a shared server
- Switching between content management systems (between Drupal or Blogger to WordPress for example) will change your URLs and directories; this can definitely cause major issues if not done correctly
- Be sure to redirect any URLs that change so you don’t lose the value of those incoming links
Use a Test Site When Moving
An expert tech should leave your existing site up and load a duplicate copy of it onto the new server. That new copy should be checked over and tested to ensure it is working fine and has no issues BEFORE you re-point the DNS servers to the new location.
Another useful tip is to shorten the caching time on your existing site well before you start the move. This will reduce the amount of time it takes for all your users to see the site at the new location.
Whether changing hosts affects your search rankings will depend upon the quality of the move. If everything is done correctly, there may be a temporary drop in search rankings, but it will quickly recover.
This recent online marketing technique is the ultimate solution to almost 90% of local business owners who are seeking ways to brand their businesses in the local market and enhance local SEO results without violating any search engine protocols.
Simply put, local citations refer to online mentions of your business name alone or with your address and phone number on local directories, classifieds, blogs, email newsletters, or websites.
These mentions may or may not have any links. If performed strategically and diligently, local citations can add immense value to any business.Why are local citations powerful?
Types of Local Citations
There are two types of local references – structured and unstructured. Structured local mentions are those that are added to business listing sites, such as local classifieds, review sites, and yellow pages.
Unstructured local references are those which are added to blogs, websites, and government sites. Both structured and unstructured local citations play an essential role in improving your local business rankings in the search engines.
The more times your business gets mentioned, the higher it will rank. You can analyze the patterns with a local citation analysis tool to help you create powerful mentions for optimal results.
1. Know the difference between links and citations
One common mistakes most business owners do is confuse local citations with links. These two are different – citations are basically intended for branding, while links are for conversions.
Citations do not have to carry any link, although links may be added to them, and they are used primarily for increasing online prominence. On the other hand, links are particularly intended for cross-linking other websites with yours.
If you want to fully understand the basics of internet marketing, you can sign up for SEO Training.
2. Make sure all information are correct and use a consistent format
It is important that your SEO citations contain accurate information about your company and that they appear in the same format in all the different business listing sites.
Seeing consistency on your local citations in popular sites will give your target audience an impression of professionalism and committed approach.
3. Avoid duplicate listings
Focus on building identical citations for your business across different listing sites. Remove any duplicate listings of your business on other sites. Having more than one citation showing different addresses, phone numbers, or names can cause uncertainty and affect the credibility of your business.
Perform regular follow ups with the listing sites and update your listing with accurate information or delete duplicate listings to ensure better user experience.
4. Choose the right categories
The key to success for any business is in selecting relevant citations that will lead target customers searching for your products or services straight to your business.
When you incorrectly tag your services or products under the wrong categories, your rankings get hurt. Instead of being visible to people who are searching for your products or services, your target audience only sees your competition.