Understanding the Buzz About Buzz Marketing

It may sound like a new buzzword, but it’s really one of the oldest forms of marketing. It doesn’t matter whether you’re online or offline, you should never overlook buzz marketing. This article, the first of two parts, explains what buzz marketing is, helps you understand how and why it’s generated, and warns you about the possible hazards.
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How Your Search Data Can Make You Look Like a Star

In many respects, search engine marketing is a late-bloomer in the online advertising industry. In the early days of web development, it seemed much more important to build a website for your business or product and just get in on the whole cool “Internet thing” than it was to figure out how to get people to the site. Back then we talked in “eyeballs,” not impressions and clicks. Buzzwords and trends were plentiful (as they are today).
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Exciting Trends in SEM

Search engine marketing (SEM) is a fast-moving industry which is subject to the ever-changing algorithms and constantly changing business models of the search engines. I was recently asked to name what I felt were the most exciting trends in the industry. This seemingly straightforward question led me to really consider the direction that I feel the industry is taking.
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