Whether you call yourself an SEO, SEM, inbound marketer, online marketing specialist, or any one of a number of terms, your ultimate goal is the same: increasing sales or conversions for your clients. To do this, you need to bring a host of skill sets to bear. Sometimes, the skills of a historian come in handy.
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Tag Archives: SEM
Internet Marketing Through Seventh-Grade Eyes
Search Engine Journal put up a delightful article on digital marketing. The author went to a seventh-grade language arts class to explain what he does for a living, so the students could see that what they’re learning in class now will apply later in life. Just as interesting as what he taught, though, was what he learned from the students.
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Interview Questions for Your SEO
Hiring an SEO is a little like hiring any other contractor or employee; you need to make sure the candidate can deliver and will be a good fit for your company. In this field, though, it’s hard to separate truth from fiction, and getting results takes time. Business owners, therefore, face real challenges: is the SEO they’re thinking of hiring a scam artist or the real deal? And how can they tell?
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