With Google being the current champ in the search engine kingdom, other companies face a huge mountain to climb if they want to level the playing field. Research firm comScore reported that in July, Google claimed a whopping 66 percent of the total search traffic within the United States. Trailing far behind were Yahoo and Microsoft’s Bing search engine, with 17 and 11 percent, respectively. As the saying goes, “if you can’t beat ‘em, join ‘em,” and that is what Yahoo and Bing have decided to do, in a way.
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Google to Sell Newspaper Ads
Stop the presses! Google extended its advertising model to that most mobile of media, the newspaper. It sounds crazy, especially in light of the reaction to certain advertising moves the search engine made earlier this year. But this latest maneuver just might be more successful.
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