Search Engines and Algorithms: Optimizing for Yahoo! Search and AltaVista

Yahoo is considered the number one search engine above all other search engines. Yahoo search queries make up approximately 28% of all search engine traffic. And just in raw traffic reported by Alexa rankings, Yahoo! demolishes competitors such as Google and MSN. The Y! web portal has continued to offer its visitors comprehensive searching capabilities through its evolving algorithm. Search optimizers would be wise to consider its attributes and quirks, which Jennifer Sullivan reviews in the second part of this series.
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Search Engines and Algorithms: Search Engine Algorithms Explored

In this article, we are going to look at search engine algorithms, how diverse they are, what they have in common, why it’s important to know their differences, and how to make this information work for you in SEO. There is something for everyone, from the novice to the expert. Over the course of this series, we will look at optimizing your site for specific search engines, as well. The top six major players we will look at in this series are AOL Search, Google, and AskJeeves in the first article; Yahoo! and AltaVista in part 2; MSN in part 3; and in the last article, part 4, we’ll look at MetaSearch Engines.
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Optimizing Your Frames Site for Search Engines

In the last two articles, “Optimizing Your Flash Site for Search Engines,” and “Optimizing Your JavaScript Site for Search Engines,” we covered two specific types of web languages that make it difficult, if not impossible, for search engines to effectively crawl and index these types of websites. In this article, I’m going to cover another type of search engine unfriendly site: frames.
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