How to Pick an SEO Professional

Not all of us are prepared to do our own SEO. If we’re focused on building our site, we’re probably more passionate about our site’s topic (dog grooming, candy, toys, technology news and reviews, or what have you) than learning the SEO that will take it to the top of the SERPs. Fortunately, you can hire someone else to do it — but there are a lot of scam artists out there. This article explains what to look for when hiring an SEO.
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Make Your Videos Rank on the Search Engines

There was a time when web pages consisted mainly of text and perhaps a few static images to add a little color and interest. Many web sites are still like that, but by and large the web has become a lot more dynamic and interactive. One sign of this is the popularity of videos. If you’re thinking about including videos on your web site, that’s going to affect your optimization strategy.
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Search Engines and Algorithms: Semantic Search

In the final article of this series, I want to take a look at another type of search we mentioned in one of the other articles more in depth: Semantic Search. The Semantics Engine is one that attempts to make sense of the results of a search query in a contextual format. Currently, the use of the sense engine is being used to provide advertising, but eventually we’d like to see this concept used in a free search engine.
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