Google’s Penguin update changed link building forever. You can’t buy your way to the top of the search engine’s organic search anymore (if you ever could). If you’re going to hire someone to build links for you, they’d better know what they’re doing, or your site could disappear from the search results.
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Tag Archives: Search Engine Land
How Google Changes Its Algorithm
Google says it changes its search algorithm to deliver more relevant results to users. Everyone knows why the search giant does this – but have you ever wondered how it’s done? To answer that question, we’ll turn to a talk given earlier this month by Google Fellow Amit Singhal at SMX London.
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Winning Links for New Websites
An established website with regular visitors and a blog with a following face fewer difficulties building links than a brand-new site that no one knows exists. If you own a new site, chances are you need to build links. So how do you get started? Keep reading.
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