Google’s Panda and Penguin updates mean content marketing takes a front seat in online marketing campaigns. Truth be told, content marketing has always been important, but there are right ways and wrong ways to do it. If you’re trying to get your company’s or client’s content seen by more people online, keep reading for some helpful tips.
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Tag Archives: Search Engine Journal
Learn to Speak Your Audience`s Language
Some companies notoriously use jargon everywhere – in their press releases, on their product pages, and even in their blog posts. Do I really need to spell out why writing in plain English (or Spanish or German or whatever language your audience speaks) will win you more conversions?
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Interview Questions for Your SEO
Hiring an SEO is a little like hiring any other contractor or employee; you need to make sure the candidate can deliver and will be a good fit for your company. In this field, though, it’s hard to separate truth from fiction, and getting results takes time. Business owners, therefore, face real challenges: is the SEO they’re thinking of hiring a scam artist or the real deal? And how can they tell?
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