If your site does not include a search box, you’re missing out on an excellent avenue for insight into your visitors. The analytics from searches performed on your site can prove much more telling about what your visitors want than even the keywords they used to find your site in the first place.
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Tag Archives: Search Engine Guide
Explaining Keywords to Your Clients
Everybody knows what keywords are, right? Likewise, everyone knows what it means to target particular keywords and why one would choose to target certain keywords over others, of course. If you’re laughing or shaking your head right now, then you know where I’m going with this…and you’ll want to keep reading to get a little help when you need to explain these concepts.
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What PPC and SEO Have in Common
If you’ve been doing website promotion for a while, you know that organic search and pay-per-click search ads are two different things. The techniques you use to get to the top of organic search (SEO) are not the same ones you use to get your PPC ad displayed at the top of the results. Or are they?
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