Building a good email strategy means more than having a newsletter. Is your newsletter truly relevant to your subscribers? Or is it little more than a sales letter? This article, the first of two parts, will help you tune your approach so that subscribers actually look forward to seeing your email in their in boxes.
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Tag Archives: ROI
Selling Your Vision: Adapting and Evolving
You have a vision for your business, and it shines through clearly in your ezine. But if you’ve had that vision for a while, could it be time for a re-examination and even change? Circumstances, customers, and products change in any industry, and if you expect your business to thrive, you need to be prepared to make some changes as well.
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Are You Ready for the Google Radio Wave Invasion?
Google acquired dMarc nearly a year ago, but we have yet to see the search engine do anything with the radio advertising company. What are its plans? Hugo Guzman thinks Google just might change the face of radio advertising…and you’d best be ready for it.
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