Email Strategies, Redefining the Basics

Building a good email strategy means more than having a newsletter. Is your newsletter truly relevant to your subscribers? Or is it little more than a sales letter? This article, the first of two parts, will help you tune your approach so that subscribers actually look forward to seeing your email in their in boxes.
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Selling Your Vision: Adapting and Evolving

You have a vision for your business, and it shines through clearly in your ezine. But if you’ve had that vision for a while, could it be time for a re-examination and even change? Circumstances, customers, and products change in any industry, and if you expect your business to thrive, you need to be prepared to make some changes as well.
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