Maximizing Your Site`s Long Tail Keyword Traffic

Have you heard the term "long tail traffic" but don’t know what it is? Or perhaps you do know what it is, but you figure it doesn’t apply to your site’s traffic because you haven’t done any SEO around long tail keywords? Keep reading. Not only will this article explain what long tail keywords are, but it will also tell you why you should be paying attention to them — and how they may already be affecting your site’s traffic a lot more than you give them credit for.
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Email Strategies, Redefining the Basics

Building a good email strategy means more than having a newsletter. Is your newsletter truly relevant to your subscribers? Or is it little more than a sales letter? This article, the first of two parts, will help you tune your approach so that subscribers actually look forward to seeing your email in their in boxes.
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