Choose the Best Keywords for Your Google AdWords Campaign

Google AdWords is pay-per-click advertising offered by Google. It is one of the most effective ways to get leads and sales to your website, and in some cases, a good alternative to doing SEO. It can be expensive, though. This two-part article series will walk you through choosing keywords for your AdWords campaign that will give you the best return on investment.
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Return on Investment Calculation for Online Businesses

“Return on Investment” (also called “ROI” or “Rate of Return”) is one of the most important measurements for online business success. A high return on investment means that there is substantially greater income to cover the operating cost of the website. Or in other words, it simply means that the business is profitable.
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