“Return on Investment” (also called “ROI” or “Rate of Return”) is one of the most important measurements for online business success. A high return on investment means that there is substantially greater income to cover the operating cost of the website. Or in other words, it simply means that the business is profitable.
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Tag Archives: ROI
Maximizing Your Site`s Long Tail Keyword Traffic
Have you heard the term "long tail traffic" but don’t know what it is? Or perhaps you do know what it is, but you figure it doesn’t apply to your site’s traffic because you haven’t done any SEO around long tail keywords? Keep reading. Not only will this article explain what long tail keywords are, but it will also tell you why you should be paying attention to them — and how they may already be affecting your site’s traffic a lot more than you give them credit for.
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The New Basics for Email Strategies
This second part of a two-part article on email strategies will show you some things you need to avoid doing. It will also explain how to set goals for your email campaign, and how to rally your entire organization around those goals.
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