Creating a Google AdWords Campaign

It’s time to implement our knowledge from the first part of this two-part tutorial series. To give you a better handle on the process of keyword selection, we need to illustrate it with a case study. Keep reading as we walk through how to choose the right keywords for your Google AdWords campaign — and actually start that campaign.
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Choose the Best Keywords for Your Google AdWords Campaign

Google AdWords is pay-per-click advertising offered by Google. It is one of the most effective ways to get leads and sales to your website, and in some cases, a good alternative to doing SEO. It can be expensive, though. This two-part article series will walk you through choosing keywords for your AdWords campaign that will give you the best return on investment.
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