Some companies notoriously use jargon everywhere – in their press releases, on their product pages, and even in their blog posts. Do I really need to spell out why writing in plain English (or Spanish or German or whatever language your audience speaks) will win you more conversions?
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Tag Archives: ROI
Prepare for Cyber Monday
Black Friday existed before the Internet; now we also have Cyber Monday, the day when holiday shoppers go back to work and make their gift purchases online. It’s a real trend, so how does a savvy and budget-conscious e-commerce marketer make the most of it?
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The Problem With Banner Exchanges
You can call them link exchanges, banner exchanges, or even automated banner exchanges. They’ve been used for website promotion for at least a decade, maybe longer. And they often don’t work very well. Here’s why.
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