Some companies notoriously use jargon everywhere – in their press releases, on their product pages, and even in their blog posts. Do I really need to spell out why writing in plain English (or Spanish or German or whatever language your audience speaks) will win you more conversions?
Read Article
Tag Archives: ROI
Prepare for Cyber Monday
Black Friday existed before the Internet; now we also have Cyber Monday, the day when holiday shoppers go back to work and make their gift purchases online. It’s a real trend, so how does a savvy and budget-conscious e-commerce marketer make the most of it?
Read Article
Read Article
The Problem With Banner Exchanges
You can call them link exchanges, banner exchanges, or even automated banner exchanges. They’ve been used for website promotion for at least a decade, maybe longer. And they often don’t work very well. Here’s why.
Read Article
Read Article
