The Google Freshness Factor

There is a patent application in the US Trademark Office from Monika Henzinger, published in July, 2005, that certifies that she has figured out a way of determining a document’s “freshness.” In an attempt to associate this new term with Google’s other patented terminology (namely PageRank and TrustRank), forum posters are now referring to the concept as “FreshRank.”
Continue reading