You already know that you can harness social media to promote your website and your business. You probably even maintain accounts and profiles on multiple sites, such as Facebook, Twitter, and LinkedIn. How many sites should you be on to promote your business? The right answer, if there is one, is not a number.
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Tag Archives: Rand Fishkin
Social Marketing Means More Than Facebook and Twitter
If you’re convinced that all there is to SEO is ranking highly in Google, you may also believe that all there is to social media marketing is getting lots of mentions on Facebook and Twitter. In both cases, that might be desirable, but it ignores far too much of the whole picture.
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Yes, Virginia, Social Factors Affect Search Ranking
Most savvy SEOs have been predicting it for a while. In an interview with Danny Sullivan, Google and Bing confirmed that links shared through Twitter and Facebook directly impact rankings. With this confirmation, it’s time to look at social media in a new light.
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