[Check out our unofficial Twitter FAQ and contribute your questions and answers!]
Advertising – in particular mobile advertising – has become a big deal on Twitter. While they have struggled behind Facebook when it comes to establishing such a service, it does exist and is gaining traction. People are realizing the benefits of having an actually structured, paid advertising campaign beyond just the usual optimization and marketing techniques they have been employing. Agencies are spending literally millions for promotion, and the results are extraordinary.
Twitter has an FAQ, and it has plenty of information for the average user. But it isn’t complete… there are many questions left unanswered, especially when it comes to their advertising services and policies. If you are trying to establish your brand on social media, run a website, have a small business or even are promoting yourself, you need to know more about your advertising options. Twitter is, after all, going to be one of your most powerful tools for engagement.
Here is an “unofficial” Twitter advertising FAQ that you might find helpful.
How Does Twitter Measure Impressions?
Unlike many social sites, Twitter does not measure anything from organic content or traffic. Their impressions are measured using promoted content, specifically. According to the site, they collect data on how many times a user is served a promoted tweet in either search or timeline.
The good news about that? The more promoted tweets you post, the most your rate of success is going to be.
What Is a Twitter Profile’s Average Engagement Rate?
This is a question that is asked a lot, but it doesn’t have a solid answer. Twitter profiles are not all created equal; the klout of each is going to be different, as is the number of followers, the reach of a brand outside of Twitter, the amount of money put into marketing and advertising, other social media engagement efforts, ect.
Your best bet is not trying to find an average, but trying to measure your own Twitter engagement. Then using that information to improve it.
When Looking At Tweeted Links, What Is The Click Through Rate?
There is no way to estimate this for sure, but you can usually be sure of 3 – 5 clicks per link, depending on your overall engagement rate. The higher your engagement and followers, the more click through you are going to see.
Retweets of links are another factor. If you can encourage people to retweet your links (asking them is a simple way), you will spread it further and improve the potential for clicks.,
How Much Does It Cost To Advertise On Twitter?
This will depend on what kind of advertising you are seeking. There are three different types:
- Promoted Tweets
The least expensive, these are charged per engagement. They average between $0.50 – $4.00 per engagement, and usually fall somewhere around the middle.
- Promoted Accounts
This is the promotion of an entire profile, and it is also per engagement. They adverage between $2.00 – $4.00 with each engagement. Usually, it will fall around the higher end, the more popular it becomes.
- Promoted Trend
With this option you can trend a hashtag. This is a very expensive promotion tool meant to inject a great deal of traffic into a trend itself. Usually used by marketing firms for high profile clients, it may cost a whipping $200,000 per day.
How Much Should I Spend On Promotion To Bring In 10k Followers?
Promoted tweets will focus on the content you post. Promoted accounts will bring you actual followers by taking the user not to the tweet, but to your profile. But Twitter carries a minimum for this service, so you should start at $15,000 per three months.
That should take you over the 10k mark, and with further growth you should be able to double it as your exposure grows. But keep in mind that your budget might not be enough…on the high end of $4.00 per engagement, that could easily take you to $40,000 to get your 10k.
Twitter advertising can be an amazing social media marketing tool. It gives you exposure, but fits in with your budget. It allows you to set clear parameters, and also decide on the exact results you want to see. It is versatile, powerful and effective. Isn’t it about time you gave it a try?
Also: Read more about other social media paid placement options.