Content is an essential part of search engine optimization and a key to link building and visitor retention. Both search engine spiders and visitors thirst for new articles. Satisfying both is not an easy task, as it requires time and some experience in the industry about which you’re writing. If you can’t meet this challenge yourself, you might consider hiring freelance writers to do it for you. This article will tell you what you need to know to find the right writers and keep from getting burned.