If you use the AdWords interface to set up your pay-per-click marketing campaigns, you know that it accomplishes certain tasks quite well, but is somewhat less than helpful with others. Fortunately, Microsoft Excel lets you use certain tricks to get your PPC campaigns on track and properly optimized.
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Tag Archives: PPC
What PPC and SEO Have in Common
If you’ve been doing website promotion for a while, you know that organic search and pay-per-click search ads are two different things. The techniques you use to get to the top of organic search (SEO) are not the same ones you use to get your PPC ad displayed at the top of the results. Or are they?
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What to Expect From an SEO
You’re planning to hire an SEO, but you’ve heard that it’s easy to get burned. What should you expect from a reputable SEO? Or perhaps you’re thinking about starting your own SEO business, and you want to make sure you do well by your clients. What should you be doing? Keep reading.
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