When starting keyword research and choosing keywords to target, many site owners look at one factor above all others: popularity. Keywords that garner the most searches, so the thinking goes, will also attract the most traffic, which will lead to the most possible conversions. Unfortunately, it’s nowhere near that simple.
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Tag Archives: PPC
Doing Keyword Research with Google Suggest
The best free tool for keyword research is Google itself, especially with all of the features it uses to help searchers find exactly what they’re looking for. Take Google Suggest. Added back in 2008 to speed up searches, it offers SEOs a great research tool when researching keywords for both regular SEO and PPC campaigns.
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Where Do Your Phone Calls Come From?
If you do your business online and make all of your sales through your website’s shopping cart, bravo. But not everyone’s website converts that smoothly. For the non-Amazons out there, the online business presence works in conjunction with the telephone to bring in sales.
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