When it comes to gaining visibility online, gaining traffic shouldn’t be the only goal. Sure, you can choose a few select keywords to implement in your campaign and get your site ranked. But, actually getting your brand name out there so that it resonates with the message you want to send, that takes a lot of work to do.
In addition to doing the basic SEO on-page steps such as including your brand in title tags, and using brand keywords in your blogposts, you also need to list your company on relevant directories, create branded social media posts, conduct product giveaways for your audiences, and the list goes on.
Ranking for a brand isn’t new. In 2009, Google released the Vince update which produced ranking for brands. It wasn’t that Google was favouring big brands over small businesses. Google used the most common searched terms as basis for ranking sites and big name brands happen to be mentioned in most user queries which helped propel these brand’s places in search engines when the update happened.
With this in mind, it’s important that you begin building on your brand visibility right now. In this article, I will outline three steps to help you out so you can gain better visibility for your company’s name and get more people talking about you.
1. Take advantage of PPC
They say content is king but when it comes to brand awareness, one of the fastest ways to get your brand out there is through paid search ads. With these, you don’t need to get organic rankings for your site to appear on top. With the right keywords, bid, and headline, together with a reliable digital marketing company, you’ll have your brand name on top of the results.
PPC gets you quick visibility that is not available in other methods. Searchers don’t even have to click on your site. As long as they see your brand name, then you have already won. So when crafting copy for your PPC ads, make sure that they look catchy but friendly at the same time. No fluff, just important information.
PPC allows your brand to appear in front of the pages of your different target customers including those who are interested in your brand and those who already have purchasing power but just don’t have any idea of your brand yet. Manage your PPC wisely and target it towards brand keywords. This should help get your brand name out there in no time.
2. Get on social media
Find out where your customers are hanging out and post content that they will like. Social media presents brands with a very big opportunity to get their name in front of people’s mobile device screens. Facebook alone has 1.5 billion active users followed by Instagram which has 300 million and Twitter which was over 284 million.
This doesn’t mean you should just jump in on all three. There are more social platforms you can explore. The number of users is important but what matters more is the people that are hanging out in it. Research the platforms your target customers are using and build content according to their needs and interests. The more you post great content on social media, the more likely it is that people will remember your brand and will return to your site since they now associate you with quality content.
Work on your local SEO
In April 2016, Google released an updated guide for Google My Business which gave everyone a chance, whether it’s small or big businesses, to rank in search engines. If you own a small business, take this opportunity to get your brand name to your local audiences.
The update’s help page outlines the steps you can take to improve your local rankings. The first step is to get your brand’s name in at least three listings. Make sure that the listings where you post your business are relevant to your niche and that the name, phone, and address are consistent.
Collect as many reviews from previous clients and respond to them accordingly. This helps Google define your business better and as a result, rank you for the keywords you are targeting.
Those are the three main steps you need to take in order to get better brand awareness for your business. Both ads and social media have become so closely embedded in our lives that it’s impossible not to yield results from the strategies we have listed above. And Google knows it too! Both ads and social engagement belong to Google’s long list of factors for ranking a site.
Any thoughts? Let us know in the comments.
While the digital world can be highly changeable, some things remain the same. One of those constants is that PPC is still a primary profit generator, and a lucrative way to monetize. When you look at the methods of the highest earning websites across the web, what is often at the very top of their earning strategies? PPC.
If you are looking for a way to optimize your own website for higher earning potential, these tools are must haves.
Ringostat is an intelligent call tracking tool that increases the performance of the advertising and optimizes business workflow.
Ringostat multi-channel report shows the sequences of interactions that brought the user the phone call. With this type of reports Ringostat clients see how previous referrals and searches contributed to their sales, what traffic sources were the first in the consideration process and what sources ultimately converted the user into the lead.
Moreover, these reports show the number of visits from each advertising channel. The call log allows to evaluate the efficiency of advertising campaigns and properly re-allocate the advertising budget. Showing the source of each phone call up to a keyword level, it helps to determine the campaigns that really generate calls.
Obviously, you can glean a lot about your customer base this way, which can really help you with ad planning. It is expensive, but worth it if you have a decent sized business.
Nothing is as frustrating as having to manually go in and edit a bunch of different campaigns in Google AdWords. So your best bet is to make it possible to mass edit and make changes faster.
Adwords Editor gives you the power to do that. It is a super simple tool, maybe so simple it doesn’t seem like it would be that helpful. But it is…oh, yes, it is.
Speaking of Google, have you used their Keyword Planner yet? If not, you are insane. This is hands down the best free research tool on the web.
You can find the best keyword combinations and monitor your campaign progress, making changes along the way until you have the best possible keywords targeted. Start using it, and thank me later. If you are already using it, use it more. Then thank me again.
This is a great secondary keyword research tool to use in addition to Google’s Planner. You can generate questions related to your business, and come up with some awesome target phrases. Plus, it is free.
This is out of the usual scope of PPC tools, but is still really valuable and can inform your strategy later on.
How do you keep a leg up on the competition? Spy on them, of course! This tool is a handy little app that will do the detective work for you.
You can find out what keywords they are targeting, how much they are spending on campaigns, and a lot more. Sometimes knowing what the other guys are doing is the best possible way to improve your own efforts.
Trello is kind of my collaboration and project management tool of choice. I use it for everything from professional projects to personal ones.
I find with PPC campaigns it is a great way to organize keywords, track data, and make future plans. Especially if you are working with a team that needs to stay involved.
No one really likes spending all the time needed to run an effective PPC campaign. It takes ages, and so much energy.
These scripts written by BrainLabs automate several of the tasks that take up the most time. Every one of these is a lifesaver, and you should implement them immediately.
Have some tools to add? Let us know in the comments!
Both Google and Bing have autosuggest, and it is a feature I think we tend to take for granted now. I know that I even cater my search terms when using either engine based on what comes up as a suggestion. It feels completely natural to do so, even though it is a relatively new feature. I barely remember a few years ago when you have to do the search and rely on a possible correction just in case you got it wrong. Continue reading