Google Expands Beta for Pay per Action Ads

Alert search engine marketers first noticed the announcement of limited testing in late June 2006, but most of us could only wait impatiently and ponder what it meant. Now that Google has opened things up, we can get a better handle on what’s going on. What is it? It’s pay per action, Google’s newest feature for AdWords and AdSense users.
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Pay-Per-Click Destined to Evolve into Pay-Per-Action

Pay-per-click (PPC) advertising is big business. PPC generates revenues of billions of dollars every year for advertisers, and shows absolutely no signs of slowing down. Programs like Google’s AdWords, Yahoo! Search Marketing, formerly Overture, and late September, 2005, MSN announces it is joining the ranks of paid contextual advertising with its MSN Keywords and adCenter programs. However, no online single advertising scheme, especially one with inherant flaws, has survived the test of time. If history proves itself, PPC (along with Google) may soon be on the chopping block.
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