Google AdWords are something we always expect to see now. Sitting in the sidebar of a search, the top results features, sitting somewhere on a webpage…we just know it is going to be there. Half the time, I know I don’t even notice them. It is as though my eyes skim over them with absolutely no recognition, not even bothering to read what they are. Read Article
It’s not surprising, with the rise of web 2.0, that a search engine should look for a way to combine user interaction with regular search results to improve its relevancy. Enter Yoople. Using Yahoo’s results as a jumping-off point, the early beta project hopes to do what the search engine itself hasn’t quite been able to manage: deliver better results through direct visitor interaction with the SERPs.