As SEOs, we spend much of our time trying to figure out how Google’s indexing algorithms work. This article will take a look at the techniques used by the search engine. We’ll cover latent semantic indexing, local inter-connectivity, link analysis, and more. We’ll discuss the implications of these algorithms, and what you should do to give them what they want to see.
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Tag Archives: Personalized Search
Google Tiptoes into Behavioral Targeting
Does a tactic by any other name not raise the same stink? Google claims that its new approach to serving ads in recent weeks is not behavioral targeting, or at least not “traditional behavioral targeting.” Analysts say otherwise. What’s going on here?
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Is Google Getting Too Personal?
Google products do come out of beta from time to time. In this case, one came out of beta in a big way: Google Personalized Search. Now, whenever you’re signed into any of your Google accounts when you do a Google search, your results will be personalized, getting more and more tailored as you build up your search history.
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