Budget Forecasting Continued – Tackling Overture

While running a pay-per-click advertising campaign on Overture is similar to running one on Google, there are some important differences. Likewise, if you are running such campaigns on more than one search engine, you will want to consider certain points. Jacqueline Dooley goes over the differences between Google and Overture, and briefly explains how to handle a PPC campaign running simultaneously on multiple search engines.
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