The Changing Tides of SEO

Search engine optimization has become a complex numbers game, more similar to shifting sands beneath the high tide rather than building a rock-solid foundation for a successful website. When SEO first emerged, it was an experience where you dived into a site head first, rolled up your sleeves and got to work adding keywords, Meta tags, headings and anything to attract the attention of a search engine. SEO used to be a definite hands-on operation, just requiring an initial revamping of the site, then letting the SEO work its magic.
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The State of Search

Your friendly neighborhood search engine–what could be more familiar? Lately, though, whether you search with Google, Yahoo!, MSN, or some other search engine, you’ll find big changes in the works. Some of these will make your life easier, some will drive you crazy — and some will give you advertising when and where you least expect it. Clint Dixon gives you the straight story on what users and webmasters can expect.
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