For the first time in a long time, there are more stories in the media about Yahoo than Google. With Terry Semel stepping down from the CEO position, everyone is wondering where the venerable search engine is headed. In this article, we’ll take a look at some possible scenarios.
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Tag Archives: Panama
Yahoo Launches Panama Ad System
In an effort to catch up to Google in the search engine ad market, Yahoo overhauled its ad system. Does the new system, named Panama, get the job done? We take a look at reviewers’ opinions, and form a few of our own.
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Yahoo Finally Updates Search Ad Platform
Yahoo’s search ad platform update, codenamed Panama, was finally released in mid-October, several months behind schedule. The makeover is supposed to help the company regain the lead (and ad revenue) it lost to Google years ago. Even if it works well, is it too little, too late?
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