Google AdWords and Yahoo Search Marketing Guide

This is a review of Google AdWords and Yahoo Search Marketing. We’ll compare the two services in a variety of areas, including pricing, content networks, special features that each company offers (such as geotargeting), and more. We’ll kick off with an examination of the ad sizes that each service permits.
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Synergy in Search Engine Marketing

There are three main areas of search engine marketing: Search Engine Optimization (SEO), Pay-per-Click (PPC) and Paid Inclusion. The individual effects of these processes are proven to be beneficial to online advertisers, Internet users and Web site owners, but when they are combined, the results are much more powerful.
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