Unimportant SEO Ranking Factors in Google

So many things have been written about those important SEO ranking factors in Google. This article will talk about those unimportant ranking factors in Google that you need to get rid of in your campaign. These factors, which were previously popular and worked, have now been proven to be risky, ineffective, and/or ignored by the search engines when ranking pages.
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How Valuable is That Link?

SEOs put a lot of effort into link building – and justifiably so, since Google weighs links very heavily among the factors it considers when deciding where to rank a web page in its results. But the search engine doesn’t treat all links equally, and neither should you. How can you tell whether a particular link is worth pursuing? Keep reading.
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Page Rank Sculpting

This is the second part of a two-part article on page rank optimization and page rank sculpting. To understand it better, please read the first article . It covers such topics as relevancy vs importance, how PR is calculated, dampening factor and more. In this article, we’ll discuss page rank from external link, the explicit principles of page rank sculpting, and more.
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