Search Engines and Algorithms: Optimizing for Yahoo! Search and AltaVista

Yahoo is considered the number one search engine above all other search engines. Yahoo search queries make up approximately 28% of all search engine traffic. And just in raw traffic reported by Alexa rankings, Yahoo! demolishes competitors such as Google and MSN. The Y! web portal has continued to offer its visitors comprehensive searching capabilities through its evolving algorithm. Search optimizers would be wise to consider its attributes and quirks, which Jennifer Sullivan reviews in the second part of this series.
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