What the JC Penney Link Buying Scandal Means for SEO

In mid-February, the New York Times broke the story of J.C. Penney holding the number one rank in Google for hundreds of search terms thanks to an apparent link buying scheme on a grand scale. Google web spam fighter Matt Cutts took action, burying J.C. Penney’s site for the questionable practices. What does this say about using appropriate SEO techniques?
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Mapping Twitter Trends with Trendsmap

Though it could easily be argued that Trendsmap, a website that maps Twitter trends across the world in real-time, is just riding Twitter’s coattails into popularity, there’s no denying that being able to “see what the global, collective mass of humanity is discussing right now” is pretty amazing, to say the least.
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How Online Reviews are Affecting Local Businesses

For restaurant and small business owners, a bad review in the local paper was bad enough. Now they have to worry about bad reviews online. Review web sites form an entire subcategory, and since reviews turn up when users search, they can contribute to making or breaking a business. This article not only explores the trend, but shows why it’s a cause for concern, especially in the case of Yelp.
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