Google Website Optimizer Review

Google Optimizer is a free product from Google that allows you to run A/B and multivariate tests. All you need is a Google account and the desire to make more sales. In this article I will review Google Website Optimizer, the setup, the effects on search engine rankings and touch on the topic of cloaking (since Website Optimizer is in part a cloaker).
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Improving Landing Page Conversion Rates Through Testing

Are you unhappy with the conversion rate of your landing pages? You can just make some changes and hope they improve things, or you can go about the task in a more scientific manner. Testing your changes will help you see what works and what doesn’t. This is the second part of a two-part article.
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