Web.com: The Long-Term Standard for DIY WebsitesOne of the best things about choosing Web.com is that you can comfortably rely on their proven history of relevance. Unlike numerous DIY builders that have come and gone during the past two decades, Web.com has stood the test of time by maintaining a presence since the ‘90s. This company even hosts a well-known golf tournament. In other words, if longevity is one of your most important determining factors, then you cannot go wrong with this option.
Web.com also offers an extensive list of pre-built templates, unlimited storage, access to free stock images and a top-notch customer service department. On the other hand, it is not uncommon for users to experience issues with frustrating software bugs. Additionally, if you are planning to create your own website from scratch instead of using a template, it will be much more difficult to import and launch your work from this platform.
Anyone who needs a quick and easy builder that does not require a lot of interaction can find success with Web.com, but it is not recommended for advanced sites or individuals who are unable to deal with the occasional glitch.
Weebly: Taking DIY Website Builders to the Next LevelWeebly earns a lot of praise from clients and professional reviews. In fact, it is often listed as one of the best DIY website builders, and it has definitely earned this status. Weebly offers free accounts with unlimited pages, but the company’s branding will be featured on each page. Fortunately, it is possible to turn this off by upgrading to a paid account for as little as $3.29 per month.
There are two major reasons that individuals and small businesses owners embrace Weebly: the company provides responsive sites that render beautifully on smartphones, and they offer simplistic, yet powerful e-commerce solutions for every user, including those who stick with a free account. There is also a web app that makes it easy to update your website on the go, and the platform’s drag-and-drop functionality is very intuitive.
There are a few downsides to selecting Weebly, and the biggest issue is that the website builder does not have an undo tool. This is such a basic concept that we are astounded that Weebly has not added it during one of their numerous updates, and it can cause you to spend more time than necessary tweaking your site if you make a mistake.
You will also need to give up on built-in email options and accept the weaknesses within Weebly’s photo editing tools if you end up using their services. Overall, though, Weebly has a solid product that is well-worth the upgrade price.
Wix: Comprehensive Options for Desktop UsersWix reportedly has 60 million users, and they have even launched a free online school that teaches people how to become a certified webmaster. With this level of dedication toward helping people get the most out of their DIY builder, you can be confident that Wix is highly invested in continuously offering a high quality platform.
The best qualities of the Wix DIY website builder include drag-and-drop functionality that does not require any tech skills and an extensive list of premade templates that work well for a variety of industries. When you combine these features with an extremely intuitive interface and the ability to create stunningly interactive sites, it is no wonder that everyone from artists to business owners have embraced Wix.
However, just like any other DIY website builder, Wix does have some limitations. For example, although most of the templates look decent on a smartphone, Wix does not offer sites that are made with mobile responsiveness in mind. You will also be required to go through a paid Google Analytics account in order to monitor your website’s stats. If these factors are not highly important, then Wix just might be your best bet.
Which is the Best, Most Responsive DIY Builder?Are you an artist who is looking to display beautiful imagery? Wix is by far the best choice from a visual standpoint, but it does have limited e-commerce capabilities. Do you want to sell items from your site? Weebly leads the pack in e-commerce tools, but you will probably want to use an alternative photo editor. Does longevity matter the most to your company? Web.com has proven that it will be here for the long haul, but it is cumbersome for users who step outside of the platform’s prebuilt templates.
As you can see, each DIY website builder has its up and downsides, so you must carefully consider how you plan to use your new site. This will be much more important in the long run than making a selection based purely on price or how popular a builder has become.
Are you depending on Google to keep sending you traffic? What if you stop ranking so well? Or your site gets a penalty? Maybe you are paying for traffic over and over. Why would you want to do that? You could be capturing each visitor to your list and keeping them there. That is what auto-responders do.
By offering a series of useful email messages to your visitors you can get them to give you their email address and keep them coming back. The best way to grow your list is to offer something of value. At one time most people used eBooks. The problem with that is the high percentage of subscribers who download what you offer and then immediately unsubscribe. If you send the same information as an autoresponder series, your subscribers have to stay on your list.
This works – but many are not doing this as well as they could. Think about the emails you receive. Personally, I read the short ones as soon as I open them. But the long ones I often save for “later” – but that “later” never comes. I bet many other people do that, too.
Goal: Get Your Emails Opened
The goal is to get your emails opened. By sending really short emails your subscribers will be more likely to open them. They may not do this consciously, but subconsciously they’ll associate your emails with “short and painless”. That is what you want. Their goal is to get information in easily digested bites.
Your goal is to keep them opening or at least wanting to receive your emails so when they are ready to buy what you offer they remember you. Search traffic converts because people use it when they’re ready to buy. If they remember you they won’t need to search – they can just click on your link in your emails.
Remember to ALWAYS include a link back to your site!
Simplify the Process
What is easy gets done more often. The best way to create your autoresponder series is to use a template you can edit each time. That way your header, logo, slogan, social sharing buttons, and links to your social networking accounts are already in place. You just edit the text.
Email solutions providers are making templates easier to use. There is a video about autoresponders that explains the many features that are now built into templates. If you make your messages flow in a sequence, your subscribers will be more likely to be happy to receive them. Here’s also a quick and sweet intro to autoresponders by ProBlogger.
One way to do that is to write a how-to and then break it up into small sections. Or you can make a list of priorities in order and write each one separately. Do whatever works best for you. Remember to always focus on what your potential buyers want – NOT what you want.
Give your subscribers what they want to receive and you can keep them on your list reminding them to choose your company. Over time you build trust that increases conversions. Do this consistently and your profits will grow.
Studies continue to show increases in the percentage of email being opened on smartphones. Make sure you have updated all your email templates and landing pages to work on mobile devices.
Do not assume they work. You need to actually test them on as many devices as possible. Verify that the header, images, and videos resize correctly. If they don’t you will need to update your site with new code, a new theme, or plugins.
Click on the social media accounts and verify they take your readers to each specific social account. Test every social sharing button – or at least the major platforms – and ensure that it works as expected. Configure shared tweets to include your Twitter username and make sure images share properly on Facebook, Pinterest, and LinkedIn.
Repeat Visitors Are More Likely to Buy
Building your list, setting up autoresponders, and creating actual relationships with your visitors can turn missed opportunities into leads and sales. You must keep them coming back to buy.
Further reading: 57 Email Marketing Tips That Will Get You More Opens, Clicks & Sales