Have you put off testing your website to see if you can improve conversions? Do you think it will cost you too much money? You’ve just run out of excuses. Last month, Google introduced Google Analytics Content Experiments, a free tool that can help you improve your website.
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Tag Archives: Mike Fleming
Measuring Your Company`s Online Success
Marketing your business today means engaging your target audience both on and off your website. Social media sites like Facebook and Twitter let you reach more users than ever. But how do you know your efforts are working? You need to look at metrics other than just your conversions.
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How Well Does Your Website Work for You?
Is your website doing its job? Before you can answer that question, you need to know the answer to a different one: what, exactly, IS its job? Once you know what it’s supposed to do, you can consider the issue of how it does it.
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