Microsoft Gives Back with Cashback

On May 21, Microsoft announced the launch of Live Search Cashback, which is their attempt to regain a share of the search advertising market from Google. The service offers cash rebates to consumers who search for and purchase products through Live Search. The reviews have been all over the place thus far, so let’s hunker down and find out for ourselves what this new program is all about.
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Microsoft Still Needs Help Understanding Search

When a company resorts to bribery not once, but twice in an effort to get customers to try their product, you have to consider that maybe there’s something wrong with the product itself. That’s especially true if the product is free – even if rival products are also free. What does that tell us about Microsoft’s recent actions concerning its search engine?
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