Relevance and Other Search Engine Ranking Factors

This is the third part of a five-part series on search engine optimization factors. In this part, we will cover topical relevance of links to a site, a site’s relevance to the search query, whether Google manually awards rank to some sites, and more. We will also take a look at some factors that can negatively affect your site’s ranking in the search engine results pages (SERPs), and finish up with an in-depth look at different kinds of links.
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