Google Algorithms

As SEOs, we spend much of our time trying to figure out how Google’s indexing algorithms work. This article will take a look at the techniques used by the search engine. We’ll cover latent semantic indexing, local inter-connectivity, link analysis, and more. We’ll discuss the implications of these algorithms, and what you should do to give them what they want to see.
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Semantic Mapping, Because a Keyword Isn`t Good Enough

So you’ve built a webpage and pulled it to the top of Google. You may not want to hear it, but that might not be enough. You can sit in the top tier or results for your keyword and lose all your clicks the guy below you. Optimizing for search engines means far more than simply getting a high ranking; it means getting people from search results to your site.
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