The top three search engine companies — Google, Yahoo and Microsoft’s Bing — came up with an initiative to release schema.org. Schema.org is basically an HTML markup standard to be used by search engines to help them better understand your website’s content. This article will show you how to make the best use of this standard.
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Google`s Rich Snippets Shows Problems
In an effort to help its users find what they’re looking for more quickly, Google has been employing rich snippets. These short summaries of web page content sit beneath each link to search results and give users more information before they click through. In some cases, though, this data could mislead the unwary.
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