5 Best Alternatives to Older Competitor Analysis Tools

Are you tired of paying a lot for WebCEO and some other older tools? Looking for the best alternatives? This post is right for you. WebCEO is a great tool deserves the right to be at the top of the SEO tools list.

The only drawback of the tool is a high price. However, the market is fast-evolving, and there are lots of useful alternatives to WebCEO and other older tools to conduct a detailed competitor analysis.

Having said that, we’re going to review 5 good alternatives for getting insights into your competitors’ data. All these products offer a good set of standard SEO tools such as keyword research, backlink checker, rank tracker, keyword grouping, and much more. Let’s dive into these alternatives in order to increase your sales and website traffic.

1. SE Ranking

Hands down, SE Ranking is one of the best WebCEO alternatives. It is a good competitor research tool for digging into organic and paid search. The tool is versatile and gives one of the most accurate insights about your competitors.

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When it comes to competitors’ monitoring, the tool allows you detect top organic and paid rivals, get a list of competitors and advertisers for certain query and find a similar keyword in order to increase your search visibility.

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Here are some amazing benefits of using SE Ranking:

  1. To track website positions at any location in the world
  2. To perform a comprehensive website audit
  3. To check and analyze backlinks
  4. To find profitable keywords for your projects
  5. To group keywords with search volume
  6. To manage social media campaigns

Using SE Ranking, you can easily analyze your competitors, increase the site’s rank, revenue and visitors. You can test the tool out for free within 14 days and figure out all major features.

2. Ahrefs

Ahrefs is considered a good alternative to WebEO and widely known among thousands of SEO experts. The tool has a pretty large link database that includes over 15 trillion live links. It is a very important factor as you can perform a very detailed competitor analysis and build up new marketing strategies.

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Here are a few great features of Ahrefs:

  1. To find new content ideas with Content explorer
  2. To monitor competitors’ link profiles
  3. To conduct a detailed crawl report of websites
  4. Get alerts for competitors’ new links
  5. To get notice of broken links

If you want to learn more about Ahrefs, you can use a free trial within 14 days.

3. Alexa

Alexa is a good digital marketing tool that helps you compare different sites traffic and control general traffic trends. The tool allows you compare up to 5 websites at a time what is really useful, especially if you run a large number of marketing projects.

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The tool offers more about websites, particularly all about traffic. It shows a total number of pageviews per user, bounce rate percentage, time on a website and the average percentage of visits from search engines. One of the drawbacks is accuracy, as some reports are not helpful for predicting traffic on their own.

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To find out more about Alexa possibilities, you can try a 7-day trial.

4. SimilarWeb

Similar Web is good competitive analysis tool that helps you compare the traffic statistics from three competitors in the dashboard. In comparison with Alexa, the tool provides more accurate insight sets about your rivals and gives a well-detailed analysis of their traffic sources. You can key more on SEO and stand out from the crowd.

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Once you enter a website or a list of websites, you will get data on:

  1. What are the basic traffic sources (Search, PPC,  Email, etc.)?
  2. What are the main competition’s online strategies?
  3. How much traffic are they receiving?
  4. How the traffic strategies vary among your rivals and countries?
  5. Do the rivals use the same traffic sources?

If you want to get more about this tool, you can test SimilarWeb for free, but with a pretty limited features.

5. Siteliner

Siteliner is a free and useful tool to quickly evaluate competitors’ content on a site including page sizes, duplicate content, internal linking, broken links, a number of words and links on a page.

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When it comes to link building, it works in a very effective way: content-focused and Google-friendly. It helps you reveal dead or broken links on your website or other resources to avoid penalties from Google. The richer your piece of content is on a site, the more successful your link building tactic works. For SEO purposes, it is worth using SiteLiner.

Conclusion

To increase your sales and get much traffic, you need to use right SEO tools. The problem with many SEO tools is that SEO beginner or small agencies can’t afford expensive tools like WebCEO, Moz, etc. These 5 best alternatives are a lot cheaper and provide a good suite of tools to do a comprehensive competitor analysis.

Did I miss any of SEO tools? Which of these tools have you used? Your comments help me produce useful content on a consistent basis.

Why You Should Have Less Marketing In Your Content Marketing

Ultimately, the key to modern content marketing is starting from a place of informing your audience. How many times would you want to hear about the perks of your product? If you’re boring yourself as you’re writing your blog post, your audience is already gone.

Schedule a personal profile, a day-in-the-office piece, or some innovative method of using your product that your customers haven’t considered yet.

With marketing right there in the name, it seems obvious that your content marketing is going to include some, well, marketing. And of course, occasionally you’re going to mention the product you offer or the services you want people to buy. But if every single piece of content you offer ends with a marketing pitch or for the purpose of building links, you’re not going to see the sales you want. Let’s talk about why.

Diversity of Content is Key

If there ever was a time when customers made the choice to buy based on a single piece of marketing, that time has passed. With more choices than ever before, customers exhaust many avenues of research before settling on a single product or company. The more kinds of content you offer, the better chance you have of engaging with them.

How-to videos, FAQs, customer testimonials, and articles about industry developments relevant to your product are all key content pieces that move the needle from “undecided” towards “sold.”

Millennials Know When They’re Being Sold To

In many classic marketing schemes, companies almost pretended that they weren’t selling anything. Ads featured brand X and brand Y, only revealing at the last moment that they were recommending something completely different. Modern television ads are full of commercials that never tout the actual benefits of the car or phone they’re advertising, just show a movie star driving around a closed course or showing simulated screen images.

Having grown up with this sort of marketing at their fingertips, Millennials have incredibly canny at understanding when someone is selling to them, and understanding what is, and what is not, being said.

Content marketing works, but marketing to Millennials requires a different sort of communication than marketing to their elders. They expect to get information on your blog, not a sales pitch.

Inside scoops on how the product came to market, a day in the life of your sales team, and the way your company is looking to change the world are all going to make much more of an impact than another story about why they should buy your product.

Millennials Have An Incredible Amount of Buying Power

Some companies may believe that reaching the age-group between 17 and 34 years old is optional, but any company that wants to be profitable cannot afford to leave these people behind. Millennials are expected to spend $200 billion a year, beginning next year, and $10 trillion over their lifetimes.

This is more than any previous consumer generation. Companies that focus only on older marketing methods and older generations will, by definition, find their customer base decreasing year over year.

Customers Of All Ages Respond More To Other Types of Content

Every marketing expert agrees that reaching Millennials means having active and fruitful social media channels, but too many companies start a Facebook page and maybe an Instagram account and think their work is done.

In fact, understanding what makes a person likely to share a piece on social media can help a company develop content.

There are five primary reasons we share content:

  • To bring value and entertainment to our friends
  • To define ourselves to our friends
  • To grow and nourish our relationships
  • To feel more involved in the world
  • To support a cause

Knowing this, businesses should design content that fits at least one of these categories. For example, a smartphone company could write an article about five great places their phones are being used (entertainment and defining ourselves as people who might do these things) or how their phones are being used by disabled people to aid communication (to support a cause and feel more involved).

But Balance Is Key

Of course, at some point, you’re going to write some straight-up marketing pieces. Usually, these are great when there’s something new happening. A new product, a new service, a new edition, a big sale, or a once-in-a-product opportunity.

Many companies aspire to have a 70/30 split, where around 70 percent of content is “evergreen,” reflecting articles that customers might refer to time and time again, and 30 percent is “news,” reflecting on industry, product, and personnel news. Maintaining an editorial calendar can help a company make sure that they’re getting the balance about right.

3 Awesome Tools to Streamline Content Creation

When you are running an online business of any kind – be it a blog, an ecommerce store or just a marketing campaign for a tangible, offline company – you have multiple sources of content distribution at your disposal.

YouTube, blog platforms, Twitter, Facebook… social media has become the way of the future in online business. Failing to properly utilize such a resource will severely damage your online visibility, which is crucial in today’s world. Social media is changing the way we are doing keyword research, produce and market content.

According to Australia-based agency Impressive, content marketing is only going to get more varied and complicated. How do you keep up?

Identifying Weak Areas

When trying to analyze the effectiveness of your content strategy on the web, you should take some time to review and understand what it is you are currently doing right. This will also show you where you need to improve. You can do this through a content audit, which is essentially putting together spreadsheets of all social media campaigns to find where you are lacking.

Once you have taken a fair look at what you have been doing, start looking at how much you are really posting, and the relevance of the content. For example, are you meeting your desired quota for blog posts per week? Are they generating the right response? Are tweets being replied to or retweeted? Have you been communicating with your Facebook fans on a personal level? Are you published a good balance of links, original updates and comments or replies to readers?

If you are clear about what you have and have not been providing, you can improve your social media marketing and so your overall content strategy. These three apps can further help you along the way:

1. DivvyHQ

DivvyHQ

An editorial calendar is a must have item for anyone who is posting online but especially for those who are want to run a multimedia campaign using social sites and methods. It is just too easy to lose track of what you are going to post without one… Not to mention it lessens the quality of your content to fail to plan ahead.

Technically, a spreadsheet works fine to plan posts. But if you want to really take advantage, an app like DivvyHQ can be what you need. It is a scheduling application that allows multiple users, reviewers and help in better targeting your posts.

They have plans from $25 to $195 a month, as well as custom pricing for larger companies of more than 20 people and a 30-day free trial. They even have in-person or online training for implementing social media strategies.

2. Skyword

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This platform works by putting together a report on what your audience is searching, reading and otherwise showing interest in at every stage of the content creation process. This allows you to better target your own campaign and post writing, as well as provides a direction for links and status updates.

Skyword works by making sure your SEO, usability and content quality guidelines are being taken serious.

What makes it different from a basic SEO app is that it actually was created to factor the data into the writing process itself. Currently, it is in the beta stage and so asking only for feedback from those that choose to use it. It is free to create an account.

3. Gather Content

Gather Content

A simplification app for content creators and managers, this works by creating a “site map” that involves all media content you have to get done. You set in the parameters and turn it into single page collections that can be shared and edited by invited parties.

The platform costs $66 minimum and for that you can maintain 10 active projects and add an unlimited number of users.

Conclusion

Working out a way to increase the efficiency and workability of a content strategy takes time, effort and a bit of know how. These apps will help you to get it done much more quickly, and without the stress.

Add in the fact that two of them are free and the other more affordable than any similar service I have personally found, and you have every reason to try them out.