Backlinks are one of the most important and powerful asset for propelling your site to the top. In our case, we are more interested in organic links. The very definition of the organic backlinks still remain vague, but they do provide the biggest value for the users, look natural in the context and have an anchor text that is integrated in a meaningful way.
Let’s review some ways on how to acquire such links and squeeze the most of juice out of them.
1. Be Involved in Link Roundups
Bloggers love publishing posts with links to the recent articles. These are fairly simple to create and share around. And it’s pretty easy to be listed in one of those as well. Being involved in this content is cool because you can get a lot of quality links fast which is really useful for SEO.
If you have an exceptional piece of content that you’ve made recently, you can create one of such great link roundup posts. In this case, I really love the citation from Jeff Jarvis: “If you can’t imagine anyone linking to what you’re about to write, don’t write it”.
To find such articles in a certain blog, you can use the SE Ranking backlink checker and make a good list for your blog post.
As soon as you publish the article, let people know about it and suggest them to mention your content. Send them a personal email and mention this blogger in your content.
I can say that this is an excellent way to help bloggers by including their posts on your site. They will definitively notice it and will come check your out. And this is the first step to build relationships with them.
2. Offer Your Product for Blogger Reviews
I would like to assure you that there are a lot of bloggers in every money-generating industry who can write a review about your product. As you know, a product review is a good way to let people know about it in details and it usually contains a link leading to your website.
That is not so difficult as might appear at first sight. Just carefully think over your offer, find bloggers in your niche, reach them out by offering something valuable in exchange and wait for their responses.
It is worth noting that asking bloggers for a review or a link via email is not ethical and violates Google policies. Don’t be direct about it. Be more creative!
3. Run Contests
Contests are great ways to attract relevant audience and engage them with your brand. A lot of companies are using this method and I strongly encourage you to do the same.
The purpose of this method is not to earn money, but give people something fun to do. Notice that contests have a high risk: it if the contest is lame or not well run it can actually damage your reputation.
4. Work With Influencers
Based on NeoReach, an influencer is “an individual with an online presence who has the potential to influence the opinions and behaviors of your target audience.” Because these bloggers have such a good follower base by making quality and interesting content, people start trusting them and respect their opinions.
Once you make a list of influential people in your niche, you can start working with them while creating a great content. A lot of companies in your niche have a special press section where they cover news somebody else has written about them. Take a look at these pages for important updates, and you can create your own story on your blog.
If you engage with influencers just for marketing, you can miss the chance to be customer-centric.Focusing on your customers and your business will be more profitable. The best way to do that is to encourage a community and engage bloggers in a two-way conversation. Let influencers know how their opinion shaped your business decisions.
5. Help People and Ask for Links in Exchange
It might sound weird, but the quality links are born from naturally built relationships between websites. Cooperation, support, friendship, partnership – everything makes sense. Here I am not talking about link exchange; it is an illegal way to build links that can get your website penalized.
There are a lot of other things you can do to improve your your website. For example:
- Translate a piece of content into a different language;
- Contribute a good content to a third-party blog;
- Make a banner or an infographic for another site;
- Fix some bugs or errors on a website;
- Debug a piece of programming code for someone’s project;
Just extend a helping hand and do the work that serves their interests.
Tip: Take full advantage of your network.
6. Use Q&A Websites
Asking and answering questions are considered to be one of the most effective ways to do better SEO and build quality links. Year after year Q&A websites go on gaining the popularity and become useful at helping people build a good link building strategy.
If you have something interesting and extraordinary, search for the burning issues and deliver the info. Quora and Reddit are one of the most popular websites that can include a number of such unanswered questions.
Why I like these websites is that you can find there some influencers and start building relationships with them. Moreover, you can learn more about your industry and find the right solution to your problem. Deeply held answers will increase your chances to link your content to other pages.
There are a lot of great ways to get links to your website, and I’ve included only those that work well for me. I hope you will find something useful out there and will begin to create a successful link building campaigns. Cheers!
What Is a Landing Page?Generally, a landing page is any page on your website that your website’s visitor lands on after clicking on your search results, social media posts, links, or ads. But to be specific, the landing page we are talking about in this context is a standalone landing page. It’s a landing page designed for a specific marketing campaign—for example, a promotional page for your newly released product. Here’s a perfect landing page from Copyblogger’s Authority Program: With that out of the way, here is proven action plan to rank your landing pages in Google’s top 10 organic results.
Step 1: Conduct Proper Keyword ResearchWhen it comes to keyword research, don’t scratch the surface—go all in. According to Nick Eubanks, a contributor at SEMrush:
Keyword research is at the core of the search marketing process. It is the absolute first item you need to address before doing anything else.In other words, it all starts with keywords. Sometimes you can guess your keywords—and you don’t have any problems. But if you want to be sure of what you’re doing and somehow predict your end result, guessing will limit you. There are a bunch of keyword research tools you can implement to know exactly what your target audience is using to find your business online. You can use the Google Keyword Planner tool. This resource is one of the best free keyword research tools out there. No matter what industry you’re in or what keyword research approach you use, you will spend most of your time using the Google Keyword Planner tool. If you’re not familiar with keyword research, here’s the step-by-step process: Log into Google Keyword Planner. Then navigate to the tools tab and choose Keyword Planner. The screen below will show up. Click the “Search for new keywords using phrase, website or category” option. Next, the page should expand to this: Go ahead and enter seed keywords or a website URL to begin your research. If you’re targeting a particular location outside the U.S., you can specify that location as well. For example, when I searched for “loans” I found a bunch of keywords I can leverage to rank my loan-related landing pages. Notice the average monthly searches and suggested bids. Remember that if advertisers are bidding higher for a keyword, it definitely means that it’s a valuable keyword. You want to look at the search volume as well. A high search volume means more people are searching for that keyword per month. Once you’ve found viable keywords to target on your landing pages, it’s time to create long-form content that will answer users’ questions.