Link Building: The Anchor Text

In this article we will discuss link building practices. Instead of focusing on methods, however, we focus on what you need to do when you put the methods into action. Specifically, we’re going to pay special attention to anchor text: what it is, why it’s important, and how to use it correctly so that the search engines will notice you and not penalize you.
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SEO and Link Building: Good and Bad Plans

So you want to get your site ranked highly by search engines and you know that one good way to help your site to get there is to build links. What you may not know is that not all links are created equal. Keep reading for a full explanation and some help in planning your link building campaign.
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