Google Search Engine Optimization Tips: SEO Site Review Session

Do you ever wish you could get an SEO checklist from Google on what you should and should not be doing with your website? You’re about to get the next best thing. This three-part series covers the SEO Site Review given at Google I/O 2010, and is filled with tips you can use to improve your site’s rankings, taken straight from Google’s Matt Cutts and other Google representatives.
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Page Quality Factors for Link Building

You know that Google uses back links to size up your website and determine its ranking. You also know that it wants to see quality back links, and if you want to rank high on the search engine results pages, you need to get quality links that are relevant to your keywords. But what is a quality link? If you’re not sure how to decide whether you should try to get a back link from a particular page or web site, this article may help guide your decision.
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Link Building: The Anchor Text

In this article we will discuss link building practices. Instead of focusing on methods, however, we focus on what you need to do when you put the methods into action. Specifically, we’re going to pay special attention to anchor text: what it is, why it’s important, and how to use it correctly so that the search engines will notice you and not penalize you.
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