Making the Most of Your Content for Blended Search

In the first part of this article, I talked about the ways in which Google’s Universal Search (and other search engines’ blended search) changes the equation for SEO. I tried to get you thinking about what you’re currently doing with your content, and the changes you can make. In this part, I’ll cover that subject in more detail, and talk about using social media to promote your site.
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SearchMash: Google`s New Experimental Playground

When you operate a search engine that is queried nearly a billion times a day by hundreds of millions of users around the world, there are certain things you can’t do. For example, you can’t just make the kinds of wholesale changes and experiments that gave you the technological edge to make you the leading search engine in the first place. So what’s a market leader to do?
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