Building Landing Pages for Google AdWords

In the last article on Google AdWords we talked about three core pay-per-click elements: keywords, ad text and landing pages. In this article we will delve deeply into landing pages, since that’s where conversions actually take place. This article is the third part of a four-part series.
Continue reading

Focus is Key for Landing Pages

If you set yourself up properly, when users click through an ad for your product or company on another site, they end up on a landing page. This is your sales pitch to convince them to convert. You’ll find plenty of tips for building, testing, and improving your landing pages, but it all boils down to one word: focus.
Continue reading