You know the scenario well: you do a search on any engine, and in seconds you are given your results. You stay on the first couple of pages, probably within the first few websites offered. Because there is no way you are going to go filtering through the millions (or even billions) of websites that it gave you to choose from. I doubt you have ever even gone past the third page, much less ventured to number ten and beyond. What would be the point? Read Article
Often, the first step one takes to optimize one’s website for the search engines involves keyword research. To be honest, though, you should perform that keyword research BEFORE you do SEO – in fact, you should probably do it before you even build your website! Keep reading to find out why.