Relevance and Other Search Engine Ranking Factors

This is the third part of a five-part series on search engine optimization factors. In this part, we will cover topical relevance of links to a site, a site’s relevance to the search query, whether Google manually awards rank to some sites, and more. We will also take a look at some factors that can negatively affect your site’s ranking in the search engine results pages (SERPs), and finish up with an in-depth look at different kinds of links.
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Steering Clear of Search Engine Spam

Everybody wants to show up on the first page of search engine results for their site’s chosen keywords. How you try to do it, however, can have exactly the opposite effect, getting you penalized or even banned from the search engines. This article will give you an overview of underhanded tactics that you might be practicing inadvertently.
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